Your vision is radical. Your brand should be too.

MEK is a brand studio crafting radical brands for founders building better systems for people, animals, and the planet.

MEK is a brand studio for founders building better systems for people, animals, and the planet.

When your value isn’t clear

Your impact is real. The understanding isn't.

When your brand has fallen behind

Your ambition has grown. The brand hasn’t.

When awareness isn’t converting

Your recognition is growing. The trust isn’t.

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UNDERSTOREY

Branding the future of impact investment

VLOO

Building a culturally-relevant challenger brand that tackles food waste

MAVENS

Rebranding an online media platform into a social movement

VLOO

Building a culturally-relevant challenger brand that tackles food waste

VLOO

Building a culturally-relevant challenger brand that tackles food waste

MAVENS

Rebranding an online platform into a social movement

MAVENS

Rebranding an online platform into a social movement

VLOO

Building a culturally-relevant challenger brand that tackles food waste

MAVENS

Rebranding an online platform into a social movement

Mavens

Rebranding an online media platform into a social movement

VLOO

Building a culturally-relevant challenger brand that tackles food waste

Services

For founders

Building something vital but hard to simplify.

For teams

Needing alignment before launch, growth, funding, or change.

For systems

Where brand, behaviour, and impact need to work together.

Strategy

Strategy is a brand's operating system. We define your brand's DNA, clarify what your brand is and isn't, and build the foundation that guides every decision.

Strategy

Strategy is a brand's operating system. We define your brand's DNA, clarify what your brand is and isn't, and build the foundation that guides every decision.

Identity

Identity gives strategy form. We craft verbal and visual systems that are distinct enough to cut through and memorable enough to make an impact.

Identity

Identity gives strategy form. We craft verbal and visual systems that are distinct enough to cut through and memorable enough to make an impact.

Design

Design turns vision into action. We translate strategy and identity into low-carbon design that simplifies complexity and avoids adding to the problem.

Design

Design turns vision into action. We translate strategy and identity into low-carbon design that simplifies complexity and avoids adding to the problem.

Strategy

Strategy is the operating system of a brand. We uncover your brand’s DNA, define who you are and who you're not, and build a foundation that guides every decision to push your vision forward.

Identity

Identity is strategy made visible. We craft verbal and visual brand systems that give form to your vision. Distinctive enough to cut through and memorable enough to make an impact.

Design

Design is how your vision becomes action. We translate your strategy and identity into low-carbon design that shapes behaviour and simplifies complex information, without adding to the problem you're working to solve.

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News

2026 D&AD Awards

Our founder Mirella judges the New Brand Identity category at this year's D&AD Awards in London

2026 Good Design Awards

Our founder Mirella judges the Communication Design category at this year's Good Design Awards

CLIMATES Monthly Mixers

How we're building a creative community in the climate crisis

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