MEK shapes brands of the future. Specialising in strategy, branding and design, we help businesses and innovators communicate their vision for a better tomorrow. Our impact-led approach pushes boundaries and challenges convention to create compelling and meaningful design outcomes that resonate deeply with people and convey hope, progress and possibility. Our unwavering commitment to positive change ensures exceptional brand transformation to help our partners differentiate, raise awareness, and create lasting impact with measurable results.

MEK: Armenian for one. One people. One planet. Let’s do better together.

“I can’t imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we’re able to do it; to the extent that I would describe them as ambassadors of our cause.

The work that MEK produces for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”

Robbie Neville, Founder, Revival Projects


Our capabilities focus on the 3 stages of change: Awareness → Action → Impact


From establishing your brand through future-led strategy to creating a unique and powerful identity, we help you build a world-class brand that increases visibility, raises awareness, and is best positioned to attract the right people, stakeholders and investors.

    • Brand Strategy
    • Positioning
    • Vision & Mission
    • Purpose & Values
    • Visual Identity
    • Verbal Identity
    • Naming
    • Rebranding
    • Brand Audit
    • Creative Direction
    • Consultancy


Shifting behaviours to effect positive change begins with desirability. By leveraging creative innovation and compelling design, we help you effectively communicate and amplify your impact to your audience, stakeholders and community, enabling them to make more informed choices towards sustainable outcomes.

    • Design Strategy
    • Campaigns
    • Digital Design
    • Web Design
    • Sustainable Web Design
    • Print Design
    • Content Design
    • Reports
    • Website Audit
    • Website Sustainability Audit
    • Creative Direction
    • Consultancy


We are an ambitious team of change makers always seeking new ways to do things differently, to be different, and to make a difference.

MEK is led by:

Mirella Arapian, Founder & Creative Director
Nicolas Collerson, Art Director
Sarah Kingsley, Studio Manager

We collaborate with a trusted network of leading creators for capabilities beyond our core offering, ensuring the best possible outcomes for our partners.




As an impact-led business we share your values and become an extension of your team to collaboratively achieve common goals. We believe the most rewarding, transformative work happens when like-minded people with a shared vision come together.

We bring fresh perspectives and creative innovation to each project, avoiding trends and transforming visionary ideas into design that excites and inspires people while evolving with their changing needs and expectations.

As an independent studio, we work quickly and flexibly without the delays, hierarchy and costs of traditional agencies. We adapt your brand to shifts in your mission or offerings in response to external challenges, ensuring consistency, relevancy and longevity.

With over 20 years’ experience in design and activism we know what it takes to build brands that inspire meaningful change. We have a proven record of successful projects through a collaborative design process, transparent communication and impactful partnerships.



2024   Mentor, Assisterhood
2023   Mentor, Assisterhood
2022   Judge, Vegan Brand Design of the Year, Antagonist
2018   Founder, Womentor
2017   Mentor, Australian Graphic Design Association (AGDA)


2023   Finalist, Digital Design, Victorian Premier’s Design Awards
2019   Finalist, Design for Good, AGDA


The Brand Identity (1,2,3,4,5,6)
Design by Women (1,2)
Design Declares
Femme Type
Let’s Go Vegan
Pangram Pangram
Shillington Education
Sustainable Digital Design


2024   Panel, Melbourne Design Week, Melbourne
2024   Speaker, Social Impact Business Meetup, Melbourne
2023   Panel, Assisterhood, Melbourne
2022   Panel, Melbourne Design Week,  Melbourne
2022   Folio Review, Shillington Education, Melbourne
2021   Folio Review, AGDA, Melbourne
2020   Hosted Event, Womentor, Melbourne
2020   Panel, The Design Kids, Melbourne
2019   Panel, Never Not Creative, Melbourne
2019   Keynote, Foundry Live, Launceston
2019   Host, The Design Conference, Brisbane
2019   Keynote + Panel, Sydney Design Festival, Sydney
2019   Panel, The Design Kids, Melbourne
2018   Folio Review, Billy Blue College of Design, Melbourne
2018   Guest Lecture, Shillington Education, Melbourne
2018   Keynote, The Design Kids, Melbourne
2017   Folio Review, AGDA, Melbourne
2017   Guest Lecture, Billy Blue College of Design, Melbourne
2017   Keynote, The Design Kids, Melbourne
2017   Keynote, Merri-bek Business Women’s Network, Melbourne


2024   Design by Women, Issue 1, UK (coming soon)
2023   The Interviews, Volume 2, The Brand Identity, UK
2023   Mavens, Issue 2, AU
2022   Mavens, Issue 1, AU
2021   The Interviews, Volume 1, The Brand Identity, UK
2020   Activities for Children Impacted by War, Therapists for Armenia, USA
2017   The Process, The Brand Identity, UK
2016   Art Marks, Counter-Print, UK
2015   The Steidz, Issue 1, FR


2022  Up to Us: Bringing Women Together to Design the World We Want, Melbourne Design Week, Melbourne

2022  Creative Sheroes: Women Driving Change, Melbourne Design Week, Melbourne

2018  Hot Lagoon Art Fair, National Museum of Contemporary Art, Bucharest, Romania

For media engagements, please contact

Ready to make an impact?
Let’s chat

1 Tripovich St
Brunswick VIC Australia 3056

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