We live in a time when creativity is at the forefront of effecting change. MEK partners with today’s leaders to transform tomorrow’s ideas into design that represents hope, progress and possibility.
Specialising in impact-led branding, strategic design and creative innovation, we develop unique outcomes that raise awareness and shift behaviours to drive new opportunities for growth and positive change.
Because now more than ever, people seek out brands that connect with them on a deeper level and align with their values.
We'll help you become one of them.
MEK: Armenian for One. One people. One planet.
Let’s do better together.
Specialising in impact-led branding, strategic design and creative innovation, we develop unique outcomes that raise awareness and shift behaviours to drive new opportunities for growth and positive change.
Because now more than ever, people seek out brands that connect with them on a deeper level and align with their values.
We'll help you become one of them.
MEK: Armenian for One. One people. One planet.
Let’s do better together.
SERVICES︎︎︎ ETHOS︎︎︎
STORY
MEK was founded on the spirit of activism. We recognised the need for beautiful, unconventional design in the social and environmental impact space where brands lack the excitement, engagement and clarity needed to inspire people to take action. We also identified the need to challenge the outdated standards of the design industry that support the world’s most damaging corporations and no longer serve our collective hope for the future.
MEK exists to effect positive change by using design as a vessel of beauty and truth to imagine new possibilities and communicate the most important issues of our time. We strive to leave the world better than we found it, and have a responsibility to design change with transparency to help people make more informed choices, shaping better futures for all.
MEK exists to effect positive change by using design as a vessel of beauty and truth to imagine new possibilities and communicate the most important issues of our time. We strive to leave the world better than we found it, and have a responsibility to design change with transparency to help people make more informed choices, shaping better futures for all.
PEOPLE
MEK is led by:
Mirella Arapian, Founder & Creative Director
Nicolas Collerson, Art Director
Sarah Kingsley, Studio Manager
Along with a trusted network of creative collaborators, we’re an experienced, ambitious team of designers and activists constantly looking for new ways to do things differently, to be different, and to make a difference.
Mirella Arapian, Founder & Creative Director
Nicolas Collerson, Art Director
Sarah Kingsley, Studio Manager
Along with a trusted network of creative collaborators, we’re an experienced, ambitious team of designers and activists constantly looking for new ways to do things differently, to be different, and to make a difference.
CULTURE
MEK is committed to nurturing an inclusive culture that’s safe and accessible, promotes and celebrates our diversity, supports creative ambition, and embraces the unique skills and experiences of our team. Our backgrounds are varied across LGBTQIA+, ethnic minority, neurodivergence and ESL. We’re proud to foster a values-led environment where everyone is seen and heard, and free to express their ideas and selves equally.
VALUES
Our values permeate everything we do—from how we treat each other and approach our work, to building partner relationships and a legacy we’re proud of.
TRANSPARENCY
Being open, honest, vulnerable, and creating work grounded in truth
INTEGRITY
Walking our talk, especially when no one’s looking
EMPATHY
Showing care, compassion and kindness at all times
ACCOUNTABILITY
Taking responsibility for what we say and do
EQUITY
Ensuring no one is left behind
COLLABORATION
Going further together
TRANSPARENCY
Being open, honest, vulnerable, and creating work grounded in truth
INTEGRITY
Walking our talk, especially when no one’s looking
EMPATHY
Showing care, compassion and kindness at all times
ACCOUNTABILITY
Taking responsibility for what we say and do
EQUITY
Ensuring no one is left behind
COLLABORATION
Going further together
MEDIA
LEADERSHIP
2024 Mentor, Assisterhood
2023 Mentor, Assisterhood
2022 Judge, Vegan Brand Design of the Year, Antagonist
2018 Founder, Womentor
2017 Mentor, Australian Graphic Design Association (AGDA)
AWARDS
2023 Finalist, Digital Design, Victorian Premier’s Design Awards
2019 Finalist, Design for Good, AGDA Awards
TALKS & EVENTS
2024 Melbourne Design Week, Panel, Melbourne
2023 Assisterhood, Workshop Panel, Melbourne
2022 Melbourne Design Week, Panel, Melbourne
2022 Shillington Education, Folio Review, Melbourne
2021 AGDA, Folio Review, Melbourne
2020 Womentor, Hosted Event, Melbourne
2020 The Design Kids, Panel, Melbourne
2019 Never Not Creative, Panel, Melbourne
2019 Foundry Live, Keynote, Launceston
2019 The Design Conference, Host, Brisbane
2019 Sydney Design Festival, Keynote + Panel, Sydney
2019 The Design Kids, Panel, Melbourne
2018 Billy Blue College of Design, Folio Review, Melbourne
2018 Shillington Education, Guest Lecture, Melbourne
2018 The Design Kids, Keynote, Melbourne
2017 AGDA, Folio Review, Melbourne
2017 Billy Blue College of Design, Guest Lecture, Melbourne
2017 The Design Kids, Keynote, Melbourne
2017 Merri-bek Business Women’s Network, Keynote, Melbourne
PUBLICATIONS
2023 The Interviews, Volume 2, The Brand Identity, UK
2023 Mavens, Issue 2, AU
2022 Mavens, Issue 1, AU
2021 The Interviews, Volume 1, The Brand Identity, UK
2020 Activities for Children Impacted by War, Therapists for Armenia, USA
2017 The Process, The Brand Identity, UK
2016 Art Marks, Counter-Print, UK
2015 The Steidz, Issue 1, FR
FEATURES & INTERVIEWS
AIGA Eye on Design
The Brand Identity (1,2,3,4,5,6)
Design by Women (1,2)
Femme Type
Let’s Go Vegan
Mavens
Pangram Pangram
Shillington Education
Sustainable Digital Design
EXHIBITIONS