MEK is more than a branding studio; it’s a catalyst for change. We partner with brands that lead with purpose, integrity, and by example. That disrupt the norm, take risks and set new standards. That embody hope, progress and possibility. That have a vision for a better future.
MEK specialises in impact-led strategy, identity and design. We push boundaries and challenge convention to craft outcomes that move people and the planet forward. Our unwavering commitment to positive change ensures exceptional brand transformation, helping our partners differentiate, inspire action, drive growth, and create lasting impact with meaningful results.
MEK: Armenian for one. One people. One planet. Let’s do better together.
“I can’t imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we’re able to do it; to the extent that I would describe them as ambassadors of our cause.
The work that MEK produces for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER, REVIVAL PROJECTS
The work that MEK produces for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER, REVIVAL PROJECTS
DESIGNING CHANGE®
We focus on the 3 stages of change: Awareness → Action → Impact
BRAND
From establishing your brand through future-forward strategy to creating a unique and compelling identity, we help you build a brand that’s best positioned to make an impact and engage the right people, stakeholders and investors.
- Brand Strategy
- Brand Positioning
- Vision & Mission
- Purpose & Values
- Brand Messaging
- Visual Identity
- Verbal Identity
- Rebranding
- Naming
- Brand Guidelines
- Brand Audit
- Brand Architecture
- Creative Direction
- Consultancy
DESIGN
Shifting behaviours to effect positive change begins with desirability. By leveraging impact-led strategic design and creative innovation, we help you effectively communicate and amplify your impact to your community and stakeholders, empowering them to make informed choices towards more responsible and kinder outcomes.
- Design Strategy
- Communication Design
- Campaigns
- Web & Digital Design
- Sustainable Web Design
- Sustainable Website Audit
- Print Collateral
- Publications & Reports
- Creative Direction
- Consultancy
TRUSTED BY
PEOPLE
We are an ambitious team of change makers and activists always seeking new ways to do things differently, to be different, and to make a difference.
MEK is led by:
Mirella Arapian, Founder & Creative Director
Nicolas Collerson, Art Director
Sarah Kingsley, Studio Manager
We collaborate with a trusted network of leading creators for capabilities beyond our core offering, ensuring the best possible outcomes for our partners.
MEK is led by:
Mirella Arapian, Founder & Creative Director
Nicolas Collerson, Art Director
Sarah Kingsley, Studio Manager
We collaborate with a trusted network of leading creators for capabilities beyond our core offering, ensuring the best possible outcomes for our partners.
WHY MEK?
ALIGNMENT
As an impact-led business we share your values and become an extension of your team to collaboratively achieve common goals. We believe the most rewarding, transformative work happens when like-minded people with a shared vision come together.
As an impact-led business we share your values and become an extension of your team to collaboratively achieve common goals. We believe the most rewarding, transformative work happens when like-minded people with a shared vision come together.
INNOVATION
We bring fresh perspectives and creative innovation to each project, transforming visionary ideas into design that excites and inspires people while evolving with their changing needs and expectations.
We bring fresh perspectives and creative innovation to each project, transforming visionary ideas into design that excites and inspires people while evolving with their changing needs and expectations.
ADAPTABILITY
As an independent studio, we work quickly and flexibly without the delays, hierarchy and costs of traditional agencies. We adapt your brand to shifts in your mission or offerings in response to external challenges, ensuring consistency, relevancy and longevity.
As an independent studio, we work quickly and flexibly without the delays, hierarchy and costs of traditional agencies. We adapt your brand to shifts in your mission or offerings in response to external challenges, ensuring consistency, relevancy and longevity.
TRUST
With over 20 years’ experience in design and activism we know what it takes to build brands that effect positive change. We have a proven record of successful projects through a collaborative design process, transparent communication and impactful partnerships.
With over 20 years’ experience in design and activism we know what it takes to build brands that effect positive change. We have a proven record of successful projects through a collaborative design process, transparent communication and impactful partnerships.
SELECT MEDIA
LEADERSHIP
2024 Board Member, Design Declares Australia
2024 Mentor, Assisterhood
2023 Mentor, Assisterhood
2022 Judge, Vegan Brand Design of the Year, Antagonist
2018 Founder, Womentor
2017 Mentor, Australian Graphic Design Association (AGDA)
AWARDS
2023 Finalist, Digital Design, Victorian Premier’s Design Awards
2019 Finalist, Design for Good, AGDA
FEATURES & INTERVIEWS
The Brand Identity (1,2,3,4,5,6)
Design by Women (1,2)
Design Declares
Femme Type
Let’s Go Vegan
Mavens
Pangram Pangram
Shillington Education
Sustainable Digital Design
2024 Board Member, Design Declares Australia
2024 Mentor, Assisterhood
2023 Mentor, Assisterhood
2022 Judge, Vegan Brand Design of the Year, Antagonist
2018 Founder, Womentor
2017 Mentor, Australian Graphic Design Association (AGDA)
AWARDS
2023 Finalist, Digital Design, Victorian Premier’s Design Awards
2019 Finalist, Design for Good, AGDA
FEATURES & INTERVIEWS
The Brand Identity (1,2,3,4,5,6)
Design by Women (1,2)
Design Declares
Femme Type
Let’s Go Vegan
Mavens
Pangram Pangram
Shillington Education
Sustainable Digital Design
TALKS & EVENTS
2024 Host, Social Impact Business Meetup, Melbourne
2024 Panel, Melbourne Design Week, Melbourne
2024 Speaker, Social Impact Business Meetup, Melbourne
2023 Panel, Assisterhood, Melbourne
2022 Panel, Melbourne Design Week, Melbourne
2022 Folio Review, Shillington Education, Melbourne
2021 Folio Review, AGDA, Melbourne
2020 Hosted Event, Womentor, Melbourne
2020 Panel, The Design Kids, Melbourne
2019 Panel, Never Not Creative, Melbourne
2019 Keynote, Foundry Live, Launceston
2019 Host, The Design Conference, Brisbane
2019 Keynote + Panel, Sydney Design Festival, Sydney
2019 Panel, The Design Kids, Melbourne
2018 Folio Review, Billy Blue College of Design, Melbourne
2018 Guest Lecture, Shillington Education, Melbourne
2018 Keynote, The Design Kids, Melbourne
2017 Folio Review, AGDA, Melbourne
2017 Guest Lecture, Billy Blue College of Design, Melbourne
2017 Keynote, The Design Kids, Melbourne
2017 Keynote, Merri-bek Business Women’s Network, Melbourne
2024 Host, Social Impact Business Meetup, Melbourne
2024 Panel, Melbourne Design Week, Melbourne
2024 Speaker, Social Impact Business Meetup, Melbourne
2023 Panel, Assisterhood, Melbourne
2022 Panel, Melbourne Design Week, Melbourne
2022 Folio Review, Shillington Education, Melbourne
2021 Folio Review, AGDA, Melbourne
2020 Hosted Event, Womentor, Melbourne
2020 Panel, The Design Kids, Melbourne
2019 Panel, Never Not Creative, Melbourne
2019 Keynote, Foundry Live, Launceston
2019 Host, The Design Conference, Brisbane
2019 Keynote + Panel, Sydney Design Festival, Sydney
2019 Panel, The Design Kids, Melbourne
2018 Folio Review, Billy Blue College of Design, Melbourne
2018 Guest Lecture, Shillington Education, Melbourne
2018 Keynote, The Design Kids, Melbourne
2017 Folio Review, AGDA, Melbourne
2017 Guest Lecture, Billy Blue College of Design, Melbourne
2017 Keynote, The Design Kids, Melbourne
2017 Keynote, Merri-bek Business Women’s Network, Melbourne
PUBLICATIONS
2025 Design by Women, Issue 1, UK (forthcoming)
2023 The Interviews, Volume 2, The Brand Identity, UK
2023 Mavens, Issue 2, AU
2022 Mavens, Issue 1, AU
2021 The Interviews, Volume 1, The Brand Identity, UK
2020 Activities for Children Impacted by War, Therapists for Armenia, USA
2017 The Process, The Brand Identity, UK
2016 Art Marks, Counter-Print, UK
2015 The Steidz, Issue 1, FR
EXHIBITIONS
2022 Up to Us: Bringing Women Together to Design the World We Want, Melbourne Design Week, Melbourne
2022 Creative Sheroes: Women Driving Change, Melbourne Design Week, Melbourne
2018 Hot Lagoon Art Fair, National Museum of Contemporary Art, Bucharest, Romania
2025 Design by Women, Issue 1, UK (forthcoming)
2023 The Interviews, Volume 2, The Brand Identity, UK
2023 Mavens, Issue 2, AU
2022 Mavens, Issue 1, AU
2021 The Interviews, Volume 1, The Brand Identity, UK
2020 Activities for Children Impacted by War, Therapists for Armenia, USA
2017 The Process, The Brand Identity, UK
2016 Art Marks, Counter-Print, UK
2015 The Steidz, Issue 1, FR
EXHIBITIONS
2022 Up to Us: Bringing Women Together to Design the World We Want, Melbourne Design Week, Melbourne
2022 Creative Sheroes: Women Driving Change, Melbourne Design Week, Melbourne
2018 Hot Lagoon Art Fair, National Museum of Contemporary Art, Bucharest, Romania
For media and speaking engagements, please contact media@mek.studio.