The Bridge of Hope Innocence Initiative (BOHII) is a joint venture between RMIT University and The Bridge of Hope Foundation. BOHII investigates claims of wrongful conviction and campaigns for the reform of issues that lead to those injustices.

We were engaged to design a new brand identity, messaging, and communication materials to build brand and social awareness of this important initiative and contribute to change.

In conjunction with the momentum of ABC’s investigative series Exposed—which delves deeper into the case of Keli Lane currently being investigated by the Initiative—the new identity has propelled BOHII’s next stage of growth, raised its profile nationwide, and positioned it among its leading international counterparts.

Brand Strategy
Brand Identity
Print Design
Publication Design
Digital Design

Criminal Justice
Social Justice

UN Sustainable Development Goals
#10: Reduced Inequalities
$16: Peace, Justice & Strong Institutions

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Brunswick VIC 3056

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