The Bridge of Hope Innocence Initiative (BOHII) is a joint venture between RMIT University and The Bridge of Hope Foundation. BOHII investigates claims of wrongful conviction and campaigns for the reform of issues that lead to those injustices.
MEK was engaged to design a new brand identity and communication materials to build brand and social awareness of this important initiative and contribute to effecting change.
In conjunction with the momentum of ABC’s investigative series Exposed — which delves into the case of Keli Lane whose case is currently being investigated by the Initiative — the new identity has propelled BOHII’s next stage of growth, raised its profile nationwide and positioned it among its leading international counterparts in the Innocence movement.
MEK was engaged to design a new brand identity and communication materials to build brand and social awareness of this important initiative and contribute to effecting change.
In conjunction with the momentum of ABC’s investigative series Exposed — which delves into the case of Keli Lane whose case is currently being investigated by the Initiative — the new identity has propelled BOHII’s next stage of growth, raised its profile nationwide and positioned it among its leading international counterparts in the Innocence movement.
SEE MORE ABOUT THE INITIATIVE︎︎︎
