Supporting the creative community of Moreland

Creative Moreland is an initiative for creative businesses and artists in the Moreland area of Melbourne to discover, collaborate with, and promote each other, building organic creative hubs that benefit and support the surrounding business communities.

We were engaged to rebrand its existing identity and develop a new brand strategy for future growth. The new identity is built on the basic shapes of art and geometry, fundamental to an artist’s and designer’s practice. The identity has successfully helped build the brand’s presence in the community through a simple and memorable visual narrative that appeals to established businesses, connects with new ones, and endures into the future as Moreland continues to grow in population and creative communities.



Scope:
Brand Strategy
Brand Identity
Print Design
Digital Design
Communication Design










“The team at Mek were a dream to work with. They have produced a wonderful new brand and branding strategy for Creative Moreland. The results exceeded our expectations and the new look is amazing.”

TAMARA RUSSELL
Curator











© Mek 2021


Level 1, 34 Breese St
Brunswick VIC 3056