HYPHAE (COMING SOON)
Building Blocks of the Future
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
PETA AUSTRALIA
Exposing Human Rights Issues in Slaughterhouses
WWF AUSTRALIA
SERVICES
UN SUSTAINABLE DEVELOPMENT GOALS
SERVICES
Campaign Design
Campaign Development
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS
#13 Climate Action
#14 Life Below Water
#15 Life on Land
Conserving Endangered Biodiversity in Australia
World Wildlife Fund for Nature (WWF) works in the field of wilderness preservation and reduction of human impact on the environment. Each year, the organisation faces the significant task of raising awareness of the world’s most endangered species and communicating their plight to a growing audience of people who preference the cutest and cuddliest animals.
RESPONSE
Tasked with this challenge, we created a campaign to raise awareness of some of the most endangered animals in Australia. We designed a series of posters, postcards and an interactive mobile site. The designs feature a graphic representation of a physical characteristic unique to each animal, with information about their home, threats, numbers and status.
INSIGHT
Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns to draw attention and raise awareness, calling for public donations to help preserve them.
RESULT
The result is a bold and impactful design that stands out against the urban landscape of street posters and celebrates the uniqueness of each animal.
This campaign has successfully raised awareness of the endangered animals, particularly the Southern Corroboree frog whose numbers significantly declined after the 2019–20 Black Summer bushfires.
Photography: Harrison Warne, Animalia
RELATED PROJECTS
REVIVAL PROJECTS
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Website Strategy
Web Design
Digital Design
Print Collateral
UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#11 Sustainable Cities & Communities
#12 Responsible Consumption & Production
#13 Climate Action
Revolutionising Sustainable Building Practices
Revival Projects is a multidisciplinary sustainable building practice revolutionising the handling of existing materials destined for landfill by the building and construction industries. Faced with its next stage of evolution, the company needed to clearly communicate its impact, purpose, and what it does as team of activists.
RESPONSE
MEK worked closely with Revival to strategise, develop and design a comprehensive website and digital collateral to support its mission and communicate its purpose. We immersed ourselves in the company’s ethos to gain a better understanding of the impact it wanted to make, and created a unique narrative that visually transformed Revival from a building and construction company to a world-leading changemaker in sustainable production.
INSIGHT
Through a close strategic collaboration, we focused on amplifying the brand’s activist roots in order to stand out from the sea of sameness in its industry; communicating its message with clarity, boldness and confidence, embracing its uniqueness, and focusing on the change it’s making in the world.
RESULT
The result is a strategic, impactful design solution that elevates the company’s activism and mission, using innovative, unconventional design that boldly communicates Revival’s vision and groundbreaking impact in its industry.
Explore the website we created for Revival Projects︎︎︎
“I CAN’T IMAGINE A BETTER DESIGN TEAM THAN MEK FOR A PURPOSE-DRIVEN BRAND. MEK INVESTED IN ESTABLISHING A GENUINE KNOWLEDGE OF WHAT WE WANTED TO CHANGE IN THE WORLD AND HOW WE’RE ABLE TO DO IT; TO THE EXTENT THAT I WOULD DESCRIBE THEM AS AMBASSADORS OF OUR CAUSE.
THE WORK THAT MEK PRODUCES FOR US IS CONSISTENTLY EFFECTIVE AND HAS ELEVATED OUR COMMUNICATIONS AND THE PRESENTATION OF OUR BRAND, FIT FOR A GLOBAL AUDIENCE. WE CHERISH OUR PARTNERSHIP WITH MEK AND COULDN’T BE MORE GRATEFUL FOR THE INCREDIBLE WORK THEY DELIVER IN THE NAME OF OUR MISSION.”
ROBBIE NEVILLE, FOUNDER
THE WORK THAT MEK PRODUCES FOR US IS CONSISTENTLY EFFECTIVE AND HAS ELEVATED OUR COMMUNICATIONS AND THE PRESENTATION OF OUR BRAND, FIT FOR A GLOBAL AUDIENCE. WE CHERISH OUR PARTNERSHIP WITH MEK AND COULDN’T BE MORE GRATEFUL FOR THE INCREDIBLE WORK THEY DELIVER IN THE NAME OF OUR MISSION.”
ROBBIE NEVILLE, FOUNDER
Photography: Tom Graham
RELATED PROJECTS
THE GREEN DOT
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Brand Identity Design
Digital Design
Packaging
UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#12 Responsible Consumption & Production
#13 Climate Action
Symbolising a Greener Planet
In use by 130,000 companies and appearing on 460 billion packages each year, the Green Dot is the financing symbol for the organisation of recovery, sorting and recycling of sales packaging in Europe. The Green Dot packaging means a financial contribution has been made to a qualified national packaging recovery organisation, but it does not mean recycle, recycled or recyclable.
RESPONSE
The Green Dot symbol adopts the same motif as the recycling symbol, and due to this, has lead to confusion and widespread recycling contamination. MEK was invited by climate initiative TwoºCreative to redesign it.
INSIGHT
Our design incorporates a green circle representing Earth and a white circle mapping Europe where the symbol is mostly used. The symbol is quick and easy for people to understand as a shorthand icon while being scalable and adaptable across a range of materials from outdoor advertising to packaging.
Shopping bags from a supermarket in Melbourne, incorrectly using the Green Dot logo to signify the bags as being recyclable.
RESULT
The boldness of the symbol is designed to attract attention and encourage conversation. Its simplicity builds recognition, facilitating informed purchasing decisions that contribute to change.
The Green Dot redesign demonstrates the power of transformative design in truth and storytelling; conversely demonstrating the damaging, negative impact of design when used incorrectly without strategy or consideration.
The Green Dot redesign demonstrates the power of transformative design in truth and storytelling; conversely demonstrating the damaging, negative impact of design when used incorrectly without strategy or consideration.
RELATED PROJECTS
BRIDGE OF HOPE INNOCENCE INITIATIVE
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Brand Strategy
Brand Identity Design
Digital Design
Print Collateral
UN SUSTAINABLE DEVELOPMENT GOALS
#10 Reduced Inequality
#16 Peace, Justice & Strong Institutions
Investigating Claims of Wrongful Conviction
The Bridge of Hope Innocence Initiative (BOHII) is a joint venture between The Bridge of Hope Foundation and RMIT University. BOHII investigates claims of wrongful conviction and campaigns for the reform of issues that lead to those injustices. Due to the growing movement of innocence projects, the Initiative needed a brand identity to establish itself amongst its international social justice community and communicate its important purpose and mission.
RESPONSE
MEK was engaged to design a new brand identity and communication materials to build brand and social awareness of this important initiative and contribute to effecting change. MEK worked closely with BOHII to ensure sensitivity to the subject to develop an outcome deeply rooted the heart of the Initivative and essence of the innocent.
INSIGHT
We focused on a powerful and simple identity that’s instantly recognisable and memorable. Its bold use of orange is the colour of freedom, with storytelling representing the warmth, spirit, courage and commitment of BOHII’s wonderful team working tirelessly to investigate claims of wrongful conviction.
RESULT
In conjunction with the momentum of ABC’s investigative series Exposed, which delves into the case of Keli Lane whose case is currently being investigated by the Initiative, the new identity has propelled BOHII’s next stage of growth, raised its profile nationwide and positioned it among its leading international counterparts in the growing Innocence movement.
Visit the BOHII website︎︎︎
Visit the BOHII website︎︎︎
“WE HAD THE PLEASURE OF WORKING WITH MEK TO DEVELOP OUR BRAND IDENTITY AND WERE INCREDIBLY IMPRESSED WITH THEIR WORK. THEIR ATTENTION TO DETAIL, CREATIVE THINKING AND EXPERTISE WAS EVIDENT THROUGHOUT THE PROCESS, RESULTING IN A DESIGN SOLUTION THAT EXCEEDED OUR EXPECTATIONS. THE IDENTITY THEY CREATED IS NOT ONLY UNIQUE AND EYE-CATCHING, BUT ALSO INSTANTLY RECOGNISABLE TO THE BROADER SOCIAL JUSTICE COMMUNITY, MAKING IT A POWERFUL ASSET IN BUILDING AWARENESS AND SUPPORT FOR OUR MISSION.”
MONIQUE MOFFA, ASSOCIATE LECTURER, CRIMINOLOGY & CRIMINAL JUSTICE, RMIT UNIVERSITY
MONIQUE MOFFA, ASSOCIATE LECTURER, CRIMINOLOGY & CRIMINAL JUSTICE, RMIT UNIVERSITY
RELATED PROJECTS
