HYPHAE (COMING SOON)
Building Blocks of the Future
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
PETA AUSTRALIA
Exposing Human Rights Issues in Slaughterhouses
WWF AUSTRALIA
SERVICES
UN SUSTAINABLE DEVELOPMENT GOALS
SERVICES
Campaign Design
Campaign Development
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS
#13 Climate Action
#14 Life Below Water
#15 Life on Land
Conserving Endangered Biodiversity in Australia
World Wildlife Fund for Nature (WWF) works in the field of wilderness preservation and reduction of human impact on the environment. Each year, the organisation faces the significant task of raising awareness of the world’s most endangered species and communicating their plight to a growing audience of people who preference the cutest and cuddliest animals.
RESPONSE
Tasked with this challenge, we created a campaign to raise awareness of some of the most endangered animals in Australia. We designed a series of posters, postcards and an interactive mobile site. The designs feature a graphic representation of a physical characteristic unique to each animal, with information about their home, threats, numbers and status.
INSIGHT
Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns to draw attention and raise awareness, calling for public donations to help preserve them.
IMPACT
The result is a bold and impactful design that stands out against the urban landscape of street posters and celebrates the uniqueness of each animal.
This campaign has successfully raised awareness of the endangered animals, particularly the Southern Corroboree frog whose numbers significantly declined after the 2019–20 Black Summer bushfires.
Photography: Harrison Warne, Animalia
RELATED PROJECTS
REVIVAL PROJECTS
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Website Strategy
Web Design
Digital Design
UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#11 Sustainable Cities & Communities
#12 Responsible Consumption & Production
#13 Climate Action
Revolutionising Sustainable Building Practices
Revival Projects is a multidisciplinary sustainable building practice revolutionising the handling of existing materials destined for landfill by the building and construction industries. Faced with its next stage of evolution, the company needed to clearly communicate its impact, purpose, and what it does as team of activists.
RESPONSE
MEK worked closely with Revival to strategise, develop and design a comprehensive website and digital collateral to support its mission and communicate its purpose. We immersed ourselves in the company’s ethos to gain a better understanding of the impact it wanted to make, and created a unique narrative that visually transformed Revival from a building and construction company to a world-leading changemaker in sustainable production.
INSIGHT
Through a close strategic collaboration, we focused on amplifying the brand’s activist roots in order to stand out from the sea of sameness in its industry; communicating its message with clarity, boldness and confidence, embracing its uniqueness, and focusing on the change it’s making in the world.
IMPACT
The result is a strategic, impactful design solution that transforms the company’s activism and mission; using innovative, unconventional design that boldly communicates Revival’s vision and groundbreaking impact in its industry.
Explore the website Revival Projects website︎︎︎
“I can’t imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we’re able to do it; to the extent that I would describe them as ambassadors of our cause.
The work that MEK produces for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER
The work that MEK produces for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER
Photography: Tom Graham
RELATED PROJECTS
THE GREEN DOT
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Brand Identity Design
Digital Design
Packaging
UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#12 Responsible Consumption & Production
#13 Climate Action
Symbolising a Greener Planet
In use by 130,000 companies and appearing on 460 billion packages each year, the Green Dot is the financing symbol for the organisation of recovery, sorting and recycling of sales packaging in Europe. The Green Dot packaging means a financial contribution has been made to a qualified national packaging recovery organisation, but it does not mean recycle, recycled or recyclable.
RESPONSE
The Green Dot symbol adopts the same motif as the recycling symbol, and due to this, has lead to confusion and widespread recycling contamination. MEK was invited by climate initiative TwoºCreative to redesign it.
INSIGHT
Our design incorporates a green circle representing Earth and a white circle mapping Europe where the symbol is mostly used. The symbol is quick and easy for people to understand as a shorthand icon while being scalable and adaptable across a range of materials from outdoor advertising to packaging.
Shopping bags from a supermarket in Naarm/Melbourne, incorrectly using the Green Dot logo to signify the bags as being recyclable.
RESULT
The boldness of the symbol is designed to attract attention and encourage conversation. Its simplicity builds recognition, facilitating informed purchasing decisions that contribute to change.
The Green Dot redesign demonstrates the power of transformative design in truth and storytelling; conversely highlighting the damaging, negative impact of design when used incorrectly without strategy or consideration.
The Green Dot redesign demonstrates the power of transformative design in truth and storytelling; conversely highlighting the damaging, negative impact of design when used incorrectly without strategy or consideration.
RELATED PROJECTS
MEK STUDIO®
SCOPE OF WORK
UN SUSTAINABLE DEVELOPMENT GOALS
SCOPE OF WORK
Digital Design
Website Design
Website Audit
Sustainable Website Design
UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#12 Responsible Consumption & Production
#13 Climate Action
Reducing Website Carbon Emissions: Designing Digital Sustainability
Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels.
In fact, if the internet was a country it would be the world’s fourth biggest polluter.
We need to do better.
In fact, if the internet was a country it would be the world’s fourth biggest polluter.
We need to do better.
RESPONSE
After learning that servers are powered by fossil fuels, we set out to redesign our website to reduce its carbon emissions and energy usage. This led to a research and development project that involved a comprehensive asset and digital audit, carbon and energy measurements, code update, A/B testing, and a complete site rebuild.
We documented our findings and process in a pioneering case study with the aim to inspire others; help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact; and to help businesses transition to sustainable digital practices.
We documented our findings and process in a pioneering case study with the aim to inspire others; help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact; and to help businesses transition to sustainable digital practices.
Old website code
IMPACT
Overall we reduced our website carbon emissions by 67%, and have inspired industry peers to shift to responsible web design.
AWARD
This project is a Finalist in Digital Design in the 2023 Victorian Premier’s Design Awards.
SEE THE CASE STUDY︎︎︎
“MEK’s research played an important role in redefining our understanding of environmentally conscious design principles for the digital space. As we took on the challenge of crafting a brand for a non-profit client focused on combating climate change, the insights we discovered within MEK’s research provided a solid foundation for our exploration, prompting us to dig deeper into our own creative process. Thank you MEK team.”
NANCY BUGEJA, CEO, HM
NANCY BUGEJA, CEO, HM
“MEK’s case study on their own digital impact was refreshing. They’re the first studio I’ve seen that expressed a conscious and public redesign that considered its energy consumption. What was once totally ignored or considered a design constraint is now being celebrated as an opportunity to do better — energising me to do the same.”
CALEB WISE, FOUNDER, ELLIOTT SYSTEMS
CALEB WISE, FOUNDER, ELLIOTT SYSTEMS
LET’S CHAT︎︎︎
RELATED PROJECTS
