At MEK, our expertise spans the three stages of change:
AWARENESS → ACTION → IMPACT
We believe behaviour change is key to social, environmental, and systemic change. Our strategic approach makes responsibility desirable, designing with beauty, clarity, and transparency. Rooted in creative innovation and our experience in grassroots activism, we create outcomes that raise awareness and empower people to take action towards lasting impact.
WHY MEK?
ALIGNMENT
As an impact-led business we share your values and become an extension of your team to collaboratively achieve common goals. We believe the most rewarding, transformative work happens when like-minded people with a shared vision come together.
As an impact-led business we share your values and become an extension of your team to collaboratively achieve common goals. We believe the most rewarding, transformative work happens when like-minded people with a shared vision come together.
INNOVATION
While no one understands your brand better than you, we bring fresh perspectives, new opportunities, and creative innovation to your project, transforming your ideas into compelling design that engages the right people and evolves with their changing needs and expectations.
While no one understands your brand better than you, we bring fresh perspectives, new opportunities, and creative innovation to your project, transforming your ideas into compelling design that engages the right people and evolves with their changing needs and expectations.
ADAPTABILITY
As an independent studio, we work quickly and flexibly without the delays, hierarchy, and costs of traditional agencies. We adapt your brand to shifts in your mission or offerings in response to external challenges, ensuring consistency, relevancy and longevity.
As an independent studio, we work quickly and flexibly without the delays, hierarchy, and costs of traditional agencies. We adapt your brand to shifts in your mission or offerings in response to external challenges, ensuring consistency, relevancy and longevity.
TRUST
With over 20 years of experience in design and activism, we know how to build transformative brands that drive positive change. Our proven track record is built on a collaborative design process, mutual trust, transparent communication and long-term partnerships.
With over 20 years of experience in design and activism, we know how to build transformative brands that drive positive change. Our proven track record is built on a collaborative design process, mutual trust, transparent communication and long-term partnerships.
SERVICES
STRATEGY
The most impactful brands are built on a strategic foundation, like roots in a thriving ecosystem. Our brand strategy offering aligns core values and mission with business goals, nurturing a genuine connection with people while supporting long-term growth and vision.
BRAND INTELLIGENCE
• Market Analysis
• Competitive Landscape
• Behaviour Change Research
• Audience Segmentation & Insights
• Trend Identification
BRAND DNA
• Brand Definition
• Purpose & Values
• Vision & Mission
• Brand Story
• Brand Personality
• Brand Uniqueness
BRAND POSITIONING
• Unique Value Proposition
• Brand Differentiation
• Brand Awareness
BRAND GROWTH & RESILIENCE
• Impact Assessment
• Future Growth Development
• Brand Audits
• Brand Consultancy & Workshops
• Improvement & Optimisation
IDENTITY
Much like ecosystems, impactful brands rely on strength and harmonious balance to thrive. We design interconnected visual and verbal elements that establish trust, communicate purpose, maintain consistency, support growth, and differentiate in crowded landscapes.
VERBAL IDENTITY
• Naming
• Tagline & Phrasing
• Tone of Voice
• Voice Attributes
• Messaging Pillars
• Narrative Development
VISUAL IDENTITY
• Wordmarks & Brand Marks
• Colour Systems
• Typography Systems
• Visual Language
• Graphic Hierarchy
• Imagery & Iconography
• Layout & Composition
• Brand Style Guides
• Brand Toolkits
• Creative Direction
DESIGN
Design has the unique ability to drive transformation. We create compelling visuals that simplify complex ideas, raise awareness, and amplify impact, embedding brand values and narratives into every single touchpoint.
DIGITAL
• Web Design
• Sustainable Web Design
• Data Visualisation
• Email Marketing
• Digital Graphics
• Social Content
• Pitch Decks
• Impact, Sustainability, Industry Reports
CAMPAIGNS
• Campaign Identity
• Campaign Messaging
• Campaign Design
• Copywriting
• Creative Direction
• Brand Collateral
• Packaging
• Publications
• Impact, Sustainability, Industry Reports
• Marketing Materials
• Activism Materials
When required, MEK collaborates with a trusted network of leading specialists for capabilities beyond our core offering, ensuring the best possible outcome for your project.
“I can't imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we're able to do it; to the extent that I would describe them as ambassadors of our cause. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn't be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER, REVIVAL PROJECTS