What sets MEK apart is our ability to transform brands into catalysts for change. Leading with strategic clarity, creative innovation, and involvement in activism, our expertise spans the three stages of change:
Approach.
Our approach involves:
• Integrating impact into the foundation of each strategy we develop and the outcomes we create
• Repositioning how brands are perceived and understood
• Redefining identity beyond aesthetics to align strategy, vision, mission and values
• Reimagining engagement to build emotional connections that inspire action
• Challenging convention to help brands push boundaries and lead their industries forward
• Integrating impact into the foundation of each strategy we develop and the outcomes we create
• Repositioning how brands are perceived and understood
• Redefining identity beyond aesthetics to align strategy, vision, mission and values
• Reimagining engagement to build emotional connections that inspire action
• Challenging convention to help brands push boundaries and lead their industries forward
SERVICES
Strategy.
Our strategy offering provides a powerful brand foundation with the strategic rigour and clarity needed to ensure brand effectiveness and impact.
BRAND INTELLIGENCE
• Market Analysis
• Competitive Landscape
• Behaviour Change Research
• Audience Segmentation & Insights
• Trend Identification
BRAND DNA
• Brand Definition
• Purpose & Values
• Vision & Mission
• Brand Story
• Brand Personality
• Brand Uniqueness
BRAND POSITIONING
• Unique Value Proposition
• Brand Differentiation
• Brand Awareness
BRAND GROWTH & RESILIENCE
• Impact Assessment
• Future Growth Development
• Brand Audits
• Brand Consultancy & Workshops
• Improvement & Optimisation
Identity.
Designed for consistency and growth, our identity offering unites interconnected visual and verbal elements that build trust, communicate purpose, and differentiate in crowded landscapes.
VERBAL IDENTITY
• Naming
• Tagline & Phrasing
• Tone of Voice
• Voice Attributes
• Messaging Pillars
• Narrative Development
VISUAL IDENTITY
• Wordmarks & Brand Marks
• Colour Systems
• Typography Systems
• Visual Language
• Graphic Hierarchy
• Imagery & Iconography
• Layout & Composition
• Brand Style Guides
• Brand Toolkits
• Creative Direction
Design.
We create compelling visuals that simplify complex ideas, communicate impact, and shift behaviours, ensuring brand values and narratives resonate throughout every touchpoint.
DIGITAL
• Web Design
• Sustainable Web Design
• Data Visualisation
• Email Marketing
• Digital Graphics
• Social Content
• Pitch Decks
• Reporting
CAMPAIGNS
• Campaign Identity
• Campaign Messaging
• Campaign Design
• Copywriting
• Creative Direction
PRINT
• Brand Collateral
• Packaging
• Publications
• Reporting
• Marketing Materials
• Activism Materials
“I can't imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we're able to do it; to the extent that I would describe them as ambassadors of our cause. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn't be more grateful for the incredible work they deliver in the name of our mission.”
ROBBIE NEVILLE, FOUNDER, REVIVAL PROJECTS