SEA SHEPHERD AUSTRALIA
PROTECTING MARINE WILDLIFE & HABITATS
SCOPE:
Digital Design
Digital Collateral
UN SUSTAINABLE DEVELOPMENT GOALS:
#13 Climate Action
#14 Life Below Water
PHOTOGRAPHY:
Sea Shepherd Australia
SEA SHEPHERD LOGO:
Captain Paul Watson
Sea Shepherd is a global conservation organisation whose mission is to end the destruction of habitat and slaughter of marine wildlife in the world’s oceans.
MEK worked closely with Sea Shepherd Australia to design a media profile for potential corporate sponsors and investors to raise money for ongoing direct action missions. We developed a clean, simplified design in contrast to the organisation’s existing DIY activism aesthetic, emphasising its beautiful photography to tell the story of our friends in the ocean whose lives are at risk from poachers, illegal fishing and climate change. The media profile has successfully increased brand awareness, sponsorships and donations, while reaching wider audiences in corporate industries.
MEK worked closely with Sea Shepherd Australia to design a media profile for potential corporate sponsors and investors to raise money for ongoing direct action missions. We developed a clean, simplified design in contrast to the organisation’s existing DIY activism aesthetic, emphasising its beautiful photography to tell the story of our friends in the ocean whose lives are at risk from poachers, illegal fishing and climate change. The media profile has successfully increased brand awareness, sponsorships and donations, while reaching wider audiences in corporate industries.
