THE PRIDE: SUPPORTING THE PHYSICAL & MENTAL HEALTH OF YOUNG MEN
The Pride is a community health centre based in Perth, Western Australia, focused on physical, nutritional, mental and social health solutions for young men. Its name comes from the collective noun of lions that form social groups—in this context, a community where people come together to improve their physical health, receive mental health support, eat nourishing plant-based food, and make new friends in a safe, supportive environment.
MEK was engaged to create a brand identity to launch the company. Our approach was to create a strong, bold design that appeals to people who identify as men, while being a symbolic representation of the brand’s foundation and values.
SCOPE OF WORK
Brand Identity Design
Digital Design
Print Design
Brand Identity Design
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS
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We focused on a strong, simple identity with layered meaning that conveys the brand’s vision, mission and purpose, while being appealing and aspirational to its community.
The result is a brand identity that has attracted the right people to join and grow the Pride community, and has elevated the brand’s presence in the social impact space.
