THE PRIDE: SUPPORTING THE PHYSICAL & MENTAL HEALTH OF YOUNG MEN
The Pride is a community health centre based in Boorloo (Perth), Western Australia, focused on physical, nutritional, mental and social health solutions for young men. Its name comes from the collective noun of lions that form social groups—in this context, a community where people come together to improve their physical health, receive mental health support, eat nourishing plant-based food, and make new friends in a safe, supportive environment.
MEK was engaged to create a brand identity to launch the company and appeal to people who identify as male, while being a symbolic representation of the brand’s foundation and values.
SCOPE OF WORK
Brand Identity Design
Digital Design
Print Design
Brand Identity Design
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS
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We focused on a strong, simple identity with layered meaning that conveys the brand’s vision, mission and purpose, while being appealing and aspirational to its community.
The result is a brand identity that has attracted the right people to join and grow the Pride community, and has elevated the brand’s presence in the social impact space.
“Working with MEK has been a dream from start to finish. Their ethos and commitment to sustainability perfectly aligned with my own values. They were so supportive throughout the whole process, making sure my vision was perfectly executed in my branding and design.”
KEEGAN DAVIES, FOUNDER