What Would the World Look Like at 3ºC Warming?
At MEK, our studio project for 2024 imagines what the world would look like at 3ºC warming.
To change the world we need to change the narrative and show what’s possible to help people imagine the future differently. So instead of communicating the impact of the climate emergency on a global scale to prevent further catastrophe, what if we approach it from a micro level and show people the personal impact of what life could look like in a 3ºC world, and what individual changes they’d need to make in their daily lives in order to survive?
Because design and communications in the sustainability/purpose/climate spaces aren't cutting it. Brands lack excitement and engagement, and everything looks like everything else. How something is presented defines how people react to it, so it's no wonder we switch off and don't engage, because confusing graphs and infographics and the same fonts, designs, templates and stock photos don't attract attention, let alone evoke emotion or inspire action. And for something that's so critical to the survival of our species, shouldn't we be doing better?
At MEK, we're changing this through innovative and unconventional design to communicate the potential impact of 3ºC across the following key areas:
We're looking to collaborate with visionaries in these sectors to help bring this project to life. If that’s you or someone you know, please get in touch for more info. We’d love to hear from you.
We look forward to sharing more of this project as it progresses.