MEK STUDIO

SCOPE OF WORK
Digital Design
Website Design
Website Audit
Sustainable Website Design


UN SUSTAINABLE DEVELOPMENT GOALS
#9 Industry, Innovation & Infrastructure
#12 Responsible Consumption & Production
#13 Climate Action


Reducing Website Carbon Emissions: Designing Digital Sustainability



Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels.

In fact, if the internet was a country it would be the world’s fourth biggest polluter.

We need to do better.






RESPONSE


After learning that servers are powered by fossil fuels, we set out to redesign our website to reduce its carbon emissions and energy usage. This led to a research and development project that involved a comprehensive asset and digital audit, carbon and energy measurements, code update, A/B testing, and a complete site rebuild.

We documented our findings and process in a pioneering, industry-first case study with the aim to inspire others, help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.


Old website code







IMPACT


Overall we reduced our website carbon emissions by 67%, and have inspired industry peers to shift to responsible web design.


This project is a Finalist in Digital Design in the 2023 Victorian Premier’s Design Awards.



SEE THE CASE STUDY︎︎︎




“MEK’s research played an important role in redefining our understanding of environmentally conscious design principles for the digital space. As we took on the challenge of crafting a brand for a non-profit client focused on combating climate change, the insights we discovered within MEK’s research provided a solid foundation for our exploration, prompting us to dig deeper into our own creative process. Thank you MEK team.”

NANCY BUGEJA, CEO, HM

“MEK’s case study on their own digital impact was refreshing. They’re the first studio I’ve seen that expressed a conscious and public redesign that considered its energy consumption. What was once totally ignored or considered a design constraint is now being celebrated as an opportunity to do better — energising me to do the same.”

CALEB WISE, FOUNDER, ELLIOTT SYSTEMS





LET’S CHAT︎︎︎








RELATED PROJECTS









This website has been designed to reduce CO2 emissions and energy consumption. See more︎︎︎

© 2024 MEK STUDIO®  |  DESIGNING CHANGE®   |  Preferral Program  |  Privacy