THE GREEN DOT


VISUALISING A GREENER FUTURE

SCOPE:
Brand Identity Design
Digital Design 

UN SUSTAINABLE DEVELOPMENT GOALS:
#9 Industry, Innovation & Infrastructure
#12 Responsible Consumption & Production
#13 Climate Action

In use by 130,000 companies and appearing on 460 billion packages each year, the Green Dot is the license symbol of a European network of industry-funded systems. It indicates a company has joined the Green Dot scheme and made a financial contribution, but not necessarily that its packaging is recyclable. The symbol adopts the same motif as the recycling symbol, leading to confusion and widespread recycling contamination.

MEK was invited by climate initiative TwoºCreative to redesign the Green Dot symbol. Our redesign incorporates a green circle representing Earth and a white circle mapping Europe where the symbol is mostly used. The logo symbol is quick and easy for people to understand as a shorthand icon while being scalable and adaptable across a range of materials from outdoor advertising to packaging. The boldness of the symbol is designed to attract attention and its simplicity builds recognition, allowing people to make informed purchasing decisions that contribute to change.










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