Rebranding a Branding Company

12.01.21

Our founder and creative director Mirella Arapian spoke with The Brand Identity—the home of graphic design’s greatest designers, studios and type foundries—about our 2020 rebrand to MEK after seven years as Vertigo.

Learn more about the process and story behind our name and logo, and what compelled a branding company to undergo a complete rebrand.

READ THE INTERVIEW