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Designing Change®


Rebranding a Branding Company


12.01.21

MEK founder and Executive Creative Director Mirella Arapian spoke with The Brand Identity—the home of graphic design’s greatest designers, studios and type foundries—about our 2020 rebrand to MEK after seven years as Vertigo.

Learn more about the process and story behind our name and logo, and what compelled a branding company to undergo a complete rebrand.

Read the interview

hi@mek.studio

1 Tripovich St
Brunswick VIC 3056


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MEK acknowledges that we live and work on the stolen land of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. Sovereignty has never been ceded. We acknowledge there can be no climate justice without First Nations justice. Always was, always will be, Aboriginal land.