MEK isn’t a conventional design studio. What sets us apart is our ability to transform brands into catalysts for change.

Our expertise spans the three stages of change:

AWARENESS → ACTION → IMPACT

Leading with strategic clarity, creative innovation, and experience in grassroots activism, we don’t just design brands; we help them create real-world impact to build better futures.

CAPABILITIES

STRATEGY

Our strategy offering provides a powerful brand foundation with the strategic rigour and clarity needed to ensure brand effectiveness and impact.

BRAND INTELLIGENCE

• Market Analysis
• Competitive Landscape
• Behaviour Change Research
• Audience Segmentation & Insights
• Trend Identification

BRAND DNA

• Brand Definition
• Purpose & Values
• Vision & Mission
• Brand Story
• Brand Personality
• Brand Uniqueness

BRAND POSITIONING

• Unique Value Proposition
• Brand Differentiation
• Brand Awareness

BRAND GROWTH & RESILIENCE

• Impact Assessment
• Future Growth Development
• Brand Audits
• Brand Consultancy & Workshops
• Improvement & Optimisation

IDENTITY

Designed for consistency and growth, our identity offering unites interconnected visual and verbal elements that build trust, communicate purpose, and differentiate in crowded landscapes.

VERBAL IDENTITY

• Naming
• Tagline & Phrasing
• Tone of Voice
• Voice Attributes
• Messaging Pillars
• Narrative Development

VISUAL IDENTITY

• Wordmarks & Brand Marks
• Colour Systems
• Typography Systems
• Visual Language
• Graphic Hierarchy
• Imagery & Iconography
• Layout & Composition
• Brand Style Guides
• Brand Toolkits
• Creative Direction

DESIGN

We create compelling visuals that simplify complex ideas, communicate impact, and shift behaviours, ensuring brand values and narratives resonate through every touchpoint.

DIGITAL

• Web Design
• Sustainable Web Design
• Data Visualisation
• Email Marketing
• Digital Graphics
• Social Content
• Pitch Decks
• Reporting

CAMPAIGNS

• Campaign Identity
• Campaign Messaging
• Campaign Design
• Copywriting
• Creative Direction

PRINT

• Brand Collateral
• Packaging
• Publications
• Reporting
• Marketing Materials
• Activism Materials

“I can't imagine a better design team than MEK for a purpose-driven brand. MEK invested in establishing a genuine knowledge of what we wanted to change in the world and how we're able to do it; to the extent that I would describe them as ambassadors of our cause. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, making it fit for a global audience. We cherish our partnership with MEK and couldn't be more grateful for the incredible work they deliver in the name of our mission.”

ROBBIE NEVILLE, FOUNDER, REVIVAL PROJECTS

MEK