WWF AUSTRALIA: CONSERVING ENDANGERED BIODIVERSITY
World Wildlife Fund for Nature (WWF) works in the field of wilderness preservation and reduction of human impact on the environment. Each year, the organisation faces the significant task of raising awareness of the world’s most endangered species and communicating their plight to a growing audience of people who preference the cutest and cuddliest animals.
SCOPE OF WORK
Campaign Design
Campaign Development
Digital Design
Print Design
Campaign Design
Campaign Development
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS
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PHOTOGRAPHY
Animalia
Harrison Warne
Animalia
Harrison Warne
Tasked with this challenge, we created a campaign to raise awareness of some of the most endangered animals in Australia. We designed a series of posters, postcards and an interactive mobile site. The designs feature a graphic representation of a physical characteristic unique to each animal, with information about their home, threats, numbers and status.
Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns to draw attention and raise awareness, calling for public donations to help preserve them.
The result is a bold and impactful design that celebrates the uniqueness of each animal and stands out against the cluttered urban landscape of street posters and OOH advertising.
This campaign has successfully raised awareness of the endangered animals, particularly the Southern Corroboree frog whose numbers significantly declined after the 2019–20 Black Summer bushfires.
