Improving gender equality in the design industry

Womentor is a mentorship program for women in graphic design that aims to improve gender equality in the design industry. The program provides personalised mentorships by bringing together senior designers with creative directors and design leaders, empowering and supporting mentees with the tools and confidence to take control of their creativity, careers, and future.

We designed the brand identity to symbolise bringing women together. The merging of the two V’s as a W represents the partnership of mentor and mentee, and the supporting zig-zag pattern represents all mentees and mentors coming together, as well as the wider design community. The colour system is a direct response to the archaic ‘blue for boys, pink for girls’ gender stereotype.

The identity has directly attracted sponsors to the program and has helped Womentor build an international community of supporters.

Award: Design for Good, Australian Graphic Design Association (AGDA) Awards, 2019.

Brand Strategy
Brand Identity
Print Design
Digital Design
Campaign Design
Event Design


#5: Gender Equality
#10: Reduced Inequality

Event photography
Kaan Unugur

© Mek 2022
Level 1, 34 Breese St
Brunswick VIC 3056