WOMENTOR


IMPROVING GENDER EQUALITY IN THE DESIGN INDUSTRY

SCOPE:
Brand Strategy
Brand Identity Design
Digital Design
Digital Collateral

Print Design
Event Design

UN SUSTAINABLE DEVELOPMENT GOALS:
#5 Gender Equality 
#10 Reduced Inequality

AWARD:
Design for Good, Finalist
Australian Graphic Design Association Awards

Wometor is a global mentorship program for women in design that aims to improve gender equality in the design industry. Founded and run by MEK’s creative director Mirella Arapian, the program provides personalised mentorships for senior designers with creative directors and design leaders, through a one-on-one program that empowers mentees with the tools and confidence to support their creativity, careers and future.

MEK designed an inclusive brand identity to represent bringing women together. The merging of two V’s as a W symbolises the partnership of mentor and mentee, and the supporting zig zag pattern represents all participants coming together as well as the wider design community. The colour system is a subversion of the archaic blue for boys, pink for girls gender stereotype.

The highly strategic and unconventional identity has attracted sponsors, industry bodies, media and applicants, and has helped Womentor build an international community of fans, followers and advocates.





“IT IS DEEPLY REWARDING TO BE ABLE TO CONTRIBUTE TO WOMENTOR AND INSPIRE THE CAREERS OF OTHERS. I WANTED TO DO EVERYTHING I CAN TO HELP UNDER-REPRESENTED FOLK GAIN FOOTHOLDS AND OPPORTUNITIES IN THE INDUSTRY THAT ARE AFFORDED TO OTHERS.

THE ISSUE WOMENTOR IS TACKLING REMAINS STRUCTURALLY ESSENTIAL, AND SUPPORT NETWORKS AND MENTORING ARE THE STRONGEST TOOLS WE HAVE TO ADDRESSING STRUCTURAL INEQUALITY.”

TEA UGLOW, CREATIVE DIRECTOR, GOOGLE CREATIVE LAB







1 Tripovich St Brunswick 3056
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