WOMENTOR
IMPROVING GENDER EQUALITY IN THE DESIGN INDUSTRY
SCOPE:
Brand Strategy
Brand Identity Design
Digital Design
Digital Collateral
Print Design
Event Design
UN SUSTAINABLE DEVELOPMENT GOALS:
#5 Gender Equality
#10 Reduced Inequality
AWARD:
Design for Good, Finalist
Australian Graphic Design Association Awards
Wometor is a global mentorship program for women in design that aims to improve gender equality in the design industry. Founded and run by MEK’s creative director Mirella Arapian, the program provides personalised mentorships for senior designers with creative directors and design leaders, through a one-on-one program that empowers mentees with the tools and confidence to support their creativity, careers and future.
MEK designed an inclusive brand identity to represent bringing women together. The merging of two V’s as a W symbolises the partnership of mentor and mentee, and the supporting zig zag pattern represents all participants coming together as well as the wider design community. The colour system is a subversion of the archaic blue for boys, pink for girls gender stereotype.
The highly strategic and unconventional identity has attracted sponsors, industry bodies, media and applicants, and has helped Womentor build an international community of fans, followers and advocates.
MEK designed an inclusive brand identity to represent bringing women together. The merging of two V’s as a W symbolises the partnership of mentor and mentee, and the supporting zig zag pattern represents all participants coming together as well as the wider design community. The colour system is a subversion of the archaic blue for boys, pink for girls gender stereotype.
The highly strategic and unconventional identity has attracted sponsors, industry bodies, media and applicants, and has helped Womentor build an international community of fans, followers and advocates.
