DOMINION DOCUMENTARY DESIGN
We recently designed a series of digital billboards for Farm Transparency Project's Dominion.
Dominion is the seminal 2018 documentary exposing Australian animal agricultural practices by using footage filmed with hidden cameras and drones, narrated by Joaquin Phoenix, Rooney Mara, Sadie Sink, Sia and Kat Von D.
The design uses typography and space to create intrigue and references independent film posters to arouse curiosity. With the call to action of STREAM NOW, the design evokes the familiarity of the Netflix platform to encourage people to stream the film.
The billboards are up across Melbourne in Collingwood, Port Melbourne, South Yarra and Windsor.
![]()
![]()
![]()
![]()
![]()
STREAM DOMINION FOR FREE HERE︎︎︎
Photos by Farm Transparency Project
Dominion is the seminal 2018 documentary exposing Australian animal agricultural practices by using footage filmed with hidden cameras and drones, narrated by Joaquin Phoenix, Rooney Mara, Sadie Sink, Sia and Kat Von D.
The design uses typography and space to create intrigue and references independent film posters to arouse curiosity. With the call to action of STREAM NOW, the design evokes the familiarity of the Netflix platform to encourage people to stream the film.
The billboards are up across Melbourne in Collingwood, Port Melbourne, South Yarra and Windsor.
STREAM DOMINION FOR FREE HERE︎︎︎
Photos by Farm Transparency Project
“WE‘VE WORKED WITH MEK A FEW TIMES FOR OUR CAMPAIGNS AND PROJECTS, AND EVERY TIME HAS BEEN INCREDIBLE! THEY TAKE A BRIEF AND A FEW IDEAS AND TURN IT INTO BOLD, EYE-CATCHING DESIGN. AS WELL AS THE EXCEPTIONAL QUALITY OF THEIR WORK, THEIR PASSION AND COMMITTMENT TO CONTRIBUTING TO SOCIAL GOOD IN ALL AREAS — FROM THE PROJECTS THEY TAKE ON TO THE RESPECT THEY SHOW FOR THEIR TEAM AND THE PLANET — IS WHY WE’D RECOMMEND MEK TO ANYONE SEEKING HIGH QUALITY, ETHICAL DESIGN.”
HARLEY MCDONALD-ECKERSALL, STRATEGY & OPERATIONS DIRECTOR
*This page has a grey background in lieu of black to give the images greater contrast and accessibility.