DOMINION DOCUMENTARY DESIGN
We recently designed a series of digital billboards for Farm Transparency Project's Dominion.
Dominion is the seminal 2018 documentary exposing Australian animal agricultural practices by using footage filmed with hidden cameras and drones, narrated by Joaquin Phoenix, Rooney Mara, Sadie Sink, Sia and Kat Von D.
The design uses typography and space to create intrigue and references independent film posters to arouse curiosity. With the call to action of STREAM NOW, the design evokes the familiarity of the Netflix platform to encourage people to stream the film.
The billboards are up across Melbourne in Collingwood, Port Melbourne, South Yarra and Windsor.
Dominion is the seminal 2018 documentary exposing Australian animal agricultural practices by using footage filmed with hidden cameras and drones, narrated by Joaquin Phoenix, Rooney Mara, Sadie Sink, Sia and Kat Von D.
The design uses typography and space to create intrigue and references independent film posters to arouse curiosity. With the call to action of STREAM NOW, the design evokes the familiarity of the Netflix platform to encourage people to stream the film.
The billboards are up across Melbourne in Collingwood, Port Melbourne, South Yarra and Windsor.
“Every time we've worked with MEK has been incredible! It can be hard to communicate an idea to a team of designers and have it turn out how you imagine it, but that’s what the MEK team are able to do; taking a written brief and a few ideas and turning it into bold, eye-catching design which is always better than what we could have ever made up.
As well as the exceptional quality of their work, their passion and commitment to contributing to social good in all areas—from the projects they take on to the respect they show their team and the planet—is why we'd recommend MEK to anyone seeking high quality, ethical design.”
HARLEY MCDONALD-ECKERSALL, STRATEGY & OPERATIONS DIRECTOR
STREAM DOMINION FOR FREE︎︎︎
Photography: Farm Transparency Project