RECOGNIZE ARTSAKH
DEFENDING ANCIENT INDIGENOUS LANDS
SCOPE:
Campaign Identity Design
Campaign Development
Digital Design
Print Design
Sound Design
Creative Direction
UN SUSTAINABLE DEVELOPMENT GOALS:
#16 Peace, Justice & Strong Institutions
The Republic of Artsakh is an autonomous state of ancient Indigenous Armenian territory, situated in the Southern Caucasus. In September 2020, Azerbaijan, backed by Turkey and ISIS mercenaries, launched a war against Artsakh as the rest of the world was preoccupied with COVID and the US Presidential elections. The war resulted in the death of over 5,000 Armenian soldiers and civilians, and the capture and ongoing detainment of dozens of POWs.
To help raise awareness we created an activism campaign comprising of a graphics pack of print posters and flyers for urban areas and protests, a social media campaign and a music release.
MEK’s art director Nicolas wrote a drum and bass track Artsakh which samples the Yarkhushta, a traditional ceremonial martial folk dance of Western Armenia, and quotes by Charlie Weimers, the Swedish Member of the EU Parliament, and iconic Armenian-American revolutionary Monte Melkonian.
The project has raised national and international awareness with hundreds of streams, downloads, social media shares and protest signs.
1. Download the activism pack (Dropbox)︎︎︎
To help raise awareness we created an activism campaign comprising of a graphics pack of print posters and flyers for urban areas and protests, a social media campaign and a music release.
MEK’s art director Nicolas wrote a drum and bass track Artsakh which samples the Yarkhushta, a traditional ceremonial martial folk dance of Western Armenia, and quotes by Charlie Weimers, the Swedish Member of the EU Parliament, and iconic Armenian-American revolutionary Monte Melkonian.
The project has raised national and international awareness with hundreds of streams, downloads, social media shares and protest signs.
1. Download the activism pack (Dropbox)︎︎︎
2. Listen to Artsakh (Soundcloud)︎︎︎
3. Donate to humanitarian aid in Artsakh︎︎︎
