Defending ancient Indigenous lands




The Republic of Artsakh is an independent Armenian state situated in the Southern Caucasus. In September 2020, Azerbaijan, backed by Turkey with hired ISIS Syrian mercenaries, launched an unprovoked war against Artsakh and its people in the midst of the COVID pandemic and US Presidential elections. The war resulted in the death of over 5000 Armenian soldiers and civillians, and the capture and ongoing detainment of dozens of POWS. 

To help raise awareness for the war on Artsakh and the resulting humanitarian and environmental crisis, we created a campaign of mixed media content for people to download, listen to, distribute, and share.

We designed an activism graphics pack containing print posters and flyers for urban areas and protests, Instagram posts and Stories, and phone wallpapers. The designs are based on the flag the Republic of Artsakh and call for its international recognition, right to self-determination, and an end to the countless warcrimes committed on its land and civilians.

Mek’s art director Nicolas wrote a drum and bass track called Artsakh which samples the Yarkhushta, a traditional ceremonial martial folk dance of Western Armenia — along with the powerful words of Swedish Member of the European Parliament, Charlie Weimers, and the iconic Armenian-American revolutionary Monte Melkonian. 

︎︎︎ Download the activism pack (Dropbox)

Scope:
Brand Identity
Print Design
Digital Design
Campaign Design
Sound Design


Flag of the Republic of Artsakh





















© Mek 2021


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