THE PRIDE
SUPPORTING THE PHYSICAL AND MENTAL HEALTH OF YOUNG MEN
SCOPE:
Brand Identity Design
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS:
#3 Good Health & Wellbeing
The Pride is a community health centre based in Perth, Western Australia, specialising in physical, nutritional, mental and social health solutions for young men. Its name comes from the collective noun of lions that form social groups — in this context, a community where people come together to improve their physical health, receive mental health support, enjoy vegan food and make new friends in a safe, supportive environment.
MEK was engaged to create a brand identity to launch the organisation. The design is a symbolic representation of the brand’s foundation and values that has attracted the right people to join and grow the community, and elevate the brand’s social impact.
MEK was engaged to create a brand identity to launch the organisation. The design is a symbolic representation of the brand’s foundation and values that has attracted the right people to join and grow the community, and elevate the brand’s social impact.
