THE PRIDE


SUPPORTING THE PHYSICAL AND MENTAL HEALTH OF YOUNG MEN

SCOPE:
Brand Identity Design
Digital Design 
Print Design


UN SUSTAINABLE DEVELOPMENT GOALS:
#3 Good Health & Wellbeing

The Pride is a community health centre based in Perth, Western Australia, specialising in physical, nutritional, mental and social health solutions for young men. Its name comes from the collective noun of lions that form social groups — in this context, a community where people come together to improve their physical health, receive mental health support, enjoy vegan food and make new friends in a safe, supportive environment.

MEK was engaged to create a brand identity to launch the organisation. The design is a symbolic representation of the brand’s foundation and values that has attracted the right people to join and grow the community, and elevate the brand’s social impact.





“WORKING WITH MEK HAS BEEN A DREAM FROM START TO FINISH. THEIR ETHOS AND COMMITMENT TO SUSTAINABILITY PERFECTLY ALIGNED WITH MY OWN VALUES. THEY WERE SO SUPPORTIVE THROUGHOUT THE WHOLE PROCESS, MAKING SURE MY VISION WAS PERFECTLY EXECUTED IN MY BRANDING AND DESIGN.” 

KEEGAN DAVIES, FOUNDER







1 Tripovich St Brunswick 3056
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