Striving to conserve biodiversity in Australia

The World Wildlife Fund for Nature (WWF) works in the field of wilderness preservation and the reduction of human impact on the environment.

We were engaged to create a campaign to raise awareness for some of the most endangered animals of 2021. A series of posters, accompanying postcards and an interactive mobile site feature a graphic representation of a physical characteristic specific to each animal, with information about their home, threats, numbers, and status.

Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns, drawing more attention and awareness to their plight and calling for public donations to help preserve them.


Scope:
Digital Design
Print Design
Campaign Design

Photography:
Harrison Warne
Animalia

Industry:
Conservation



Swift Parrot


Southern Corroboree Frog


Northern Hairy-Nosed Wombat

Spotted Handfish










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