WWF AUSTRALIA
CONSERVING ENDANGERED BIODIVERSITY IN AUSTRALIA
SCOPE:
Campaign Design
Campaign Developmment
Digital Design
Print Design
UN SUSTAINABLE DEVELOPMENT GOALS:
#13 Climate Action
#15 Life on Land
PHOTOGRAPHY:
Harrison Warne
Animalia
World Wildlife Fund for Nature (WWF) works in the field of wilderness preservation and reduction of human impact on the environment.
MEK created a campaign to raise awareness for some of the most endangered animals of 2021. A series of posters, accompanying postcards and an interactive mobile site feature a graphic representation of a physical characteristic specific to each animal, with information about their home, threats, numbers and status.
Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns, drawing more attention and awareness to their plight and calling for public donations to help preserve them.
MEK created a campaign to raise awareness for some of the most endangered animals of 2021. A series of posters, accompanying postcards and an interactive mobile site feature a graphic representation of a physical characteristic specific to each animal, with information about their home, threats, numbers and status.
Because people tend to preference animals by their appearance, the campaign focuses on their unique colours and patterns, drawing more attention and awareness to their plight and calling for public donations to help preserve them.
