Australia is home to over 1,800 threatened species, many of which face extinction without ever being known. World Wildlife Fund for Nature (WWF) works to preserve them and reduce human impact on the environment.
AUSTRALIA IS HOME TO OVER 1,800 THREATENED SPECIES, MANY OF WHICH FACE EXTINCTION WITHOUT EVER BEING KNOWN. WORLD WILDLIFE FUND FOR NATURE (WWF) WORKS TO PRESERVE THEM AND REDUCE HUMAN IMPACT ON THE ENVIRONMENT.
Australia is home to over 1,800 threatened species, many of which face extinction without ever being known. World Wildlife Fund for Nature (WWF) works to preserve them and reduce human impact on the environment.
Australia is home to over 1,800 threatened species, many of which face extinction without ever being known. World Wildlife Fund for Nature (WWF) works to preserve them and reduce human impact on the environment.
Conserving Endangered Biodiversity
Conserving Endangered Biodiversity
Conserving Endangered Biodiversity
CLIENT
WWF Australia
SECTOR
Environment
– Conservation
PHOTOGRAPHY
Harrison Warne
Animalia
CLIENT
WWF Australia
SECTOR
Environment
– Conservation
PHOTOGRAPHY
Harrison Warne
Animalia
SCOPE
Campaign Strategy
Campaign Development
Digital Design
Campaign
SCOPE
Campaign Strategy
Campaign Development
Digital Design
Campaign
UNSDGs
UNSDGs
UNSDGs
CHALLENGE
WWF faced the challenge of raising awareness for some of Australia's most endangered species among people typically drawn to cute animals. The organisation needed to communicate the urgent plight of lesser-known species competing for attention and support in a crowded landscape. We developed a campaign that shifted attention from the familiar to the forgotten, spotlighting endangered species often excluded from mainstream conservation narratives.
CHALLENGE
WWF faced the challenge of raising awareness for some of Australia's most endangered species among people typically drawn to cute animals. The organisation needed to communicate the urgent plight of lesser-known species competing for attention and support in a crowded landscape. We developed a campaign that shifted attention from the familiar to the forgotten, spotlighting endangered species often excluded from mainstream conservation narratives.
CHALLENGE
WWF faced the challenge of raising awareness for some of Australia's most endangered species among people typically drawn to cute animals. The organisation needed to communicate the urgent plight of lesser-known species competing for attention and support in a crowded landscape. We developed a campaign that shifted attention from the familiar to the forgotten, spotlighting endangered species often excluded from mainstream conservation narratives.
CHALLENGE
WWF faced the challenge of raising awareness for some of Australia's most endangered species among people typically drawn to cute animals. The organisation needed to communicate the urgent plight of lesser-known species competing for attention and support in a crowded landscape. We developed a campaign that shifted attention from the familiar to the forgotten, spotlighting endangered species often excluded from mainstream conservation narratives.
APPROACH
Our campaign focused what makes these animals unique. Emphasising distinctive colours, textures, and patterns, we created a striking visual language that stood apart from typical conservation imagery and cut through the noise of cluttered OOH advertising. A series of posters, postcards, and an interactive mobile site showcased bold graphic representations of each animal, paired with accessible information about habitat, threats, population, and conservation status. This strategic use of visual storytelling made the unfamiliar unforgettable.
IMPACT
The campaign helped shift perceptions and raised visibility for Australia’s most endangered species—particularly the Southern Corroboree frog, whose numbers had dropped significantly after the 2019–20 Black Summer bushfires. By moving away from conventional cuteness, the campaign broadened public engagement and support for species that rarely receive public attention.
APPROACH
Our campaign focused what makes these animals unique. Emphasising distinctive colours, textures, and patterns, we created a striking visual language that stood apart from typical conservation imagery and cut through the noise of cluttered OOH advertising. A series of posters, postcards, and an interactive mobile site showcased bold graphic representations of each animal, paired with accessible information about habitat, threats, population, and conservation status. This strategic use of visual storytelling made the unfamiliar unforgettable.
APPROACH
Our campaign focused what makes these animals unique. Emphasising distinctive colours, textures, and patterns, we created a striking visual language that stood apart from typical conservation imagery and cut through the noise of cluttered OOH advertising. A series of posters, postcards, and an interactive mobile site showcased bold graphic representations of each animal, paired with accessible information about habitat, threats, population, and conservation status. This strategic use of visual storytelling made the unfamiliar unforgettable.
APPROACH
Our campaign focused what makes these animals unique. Emphasising distinctive colours, textures, and patterns, we created a striking visual language that stood apart from typical conservation imagery and cut through the noise of cluttered OOH advertising. A series of posters, postcards, and an interactive mobile site showcased bold graphic representations of each animal, paired with accessible information about habitat, threats, population, and conservation status. This strategic use of visual storytelling made the unfamiliar unforgettable.
IMPACT
The campaign helped shift perceptions and raised visibility for Australia’s most endangered species—particularly the Southern Corroboree frog, whose numbers had dropped significantly after the 2019–20 Black Summer bushfires. By moving away from conventional cuteness, the campaign broadened public engagement and support for species that rarely receive public attention.
IMPACT
The campaign helped shift perceptions and raised visibility for Australia’s most endangered species—particularly the Southern Corroboree frog, whose numbers had dropped significantly after the 2019–20 Black Summer bushfires. By moving away from conventional cuteness, the campaign broadened public engagement and support for species that rarely receive public attention.
IMPACT
The campaign helped shift perceptions and raised visibility for Australia’s most endangered species—particularly the Southern Corroboree frog, whose numbers had dropped significantly after the 2019–20 Black Summer bushfires. By moving away from conventional cuteness, the campaign broadened public engagement and support for species that rarely receive public attention.
MORE PROJECTS
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
SEA SHEPHERD AUSTRALIA
Protecting Marine Wildlife & Habitats
SEA SHEPHERD AUSTRALIA
Protecting Marine Wildlife & Habitats
CULTURE
CULTURE
CULTURE
CULTURE
NERS
Where Urban Culture Meets Conscious Design
NERS
Where Urban Culture Meets Conscious Design
ENVIRONMENT / TECHNOLOGY
ENVIRONMENT / TECHNOLOGY
ENVIRONMENT / TECHNOLOGY
ENVIRONMENT / TECHNOLOGY
UNDERSTOREY
Restoring Planetary Health
UNDERSTOREY
Restoring Planetary Health
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© MEK STUDIO® | DESIGNING CHANGE®
This site has been built to minimise environmental impact through low-carbon design principles.
We live on the unceded stolen land of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. We acknowledge there cannot be climate justice without First Nations justice. Always was, always will be, Aboriginal land.
CONTACT
CONTACT
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.