Design isn’t what we make. It’s what we make possible. We help founders and teams tackle challenges across environment, culture, and technology.
Design isn’t what we make. It’s what we make possible. We help founders and teams tackle challenges across environment, culture, and technology.
STRATEGY
STRATEGY
Strategy is a brand's operating system. We uncover your brand’s DNA, define who you are and who you're not, and build a foundation that guides every decision to push your vision forward.
Brand DNA
Positioning
Vision & Purpose
Impact Strategy
Brand Architecture
Brand Narrative
Brand Audits
Strategy Sprints
IDENTITY
IDENTITY
STRATEGY
Identity is strategy made visible. We craft verbal and visual systems that give form to your vision. Distinctive enough to cut through and memorable enough to make an impact.
Visual Identity
Verbal Identity & Tone of Voice
Brand Guidelines
Brand Assets
Creative Direction
Brand Advisory
Strategy is the operating system of a brand. We uncover your brand’s DNA and build a foundation that guides every decision to push your vision forward.
Brand DNA
Positioning
Vision & Purpose
Impact Strategy
Brand Architecture
Brand Narrative
IDENTITY
Identity is how your vision takes form. We craft verbal and visual systems distinctive enough to cut through and memorable enough to make an impact.
Visual Identity
Verbal Identity & Tone of Voice
Brand Guidelines
Brand Assets
Creative Direction
DESIGN
DESIGN
DESIGN
Design is how your vision becomes action. We translate your strategy and identity into low-carbon design that shapes behaviour and simplifies complex information, without adding to the problem you're working to solve.
Digital Design
Low-Carbon Web Design
Communication Design
Information & Impact Design
Creative Direction
Website Audits
Impact Workshops
Our Process
A brand is a living ecosystem. SOIL is our four-step process for cultivating brands where every decision is intentional and all elements have a purpose.
STRUCTURE
The Root System
Many brands are built on assumptions. We dig deeper to uncover the truth. In this discovery stage we challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
STRUCTURE
The Root System
Many brands are built on assumptions. We dig deeper to uncover the truth. In this discovery stage we challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
ORIGIN
The Seed
Through collaborative workshops we define your DNA, narrative, and the impact non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
ORIGIN
The Seed
Through collaborative workshops we define your DNA, narrative, and the impact non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
INTENT
The Canopy
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
INTENT
The Canopy
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
LEGACY
The Landscape
We provide the tools and stewardship needed for your brand to integrate into the world, ensuring it remains adaptive, and aligned with your vision and the impact you're working to create.
LEGACY
The Landscape
We provide the tools and stewardship needed for your brand to integrate into the world, ensuring it remains adaptive, and aligned with your vision and the impact you're working to create.
Our Impact
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
We repositioned a local building company into a world-leading environmental changemaker and transformed the narratives of existing materials to reduce the footprint of the construction industry—a major contributor to the climate crisis.
We repositioned a local building company into a global environmental leader and transformed the narratives of existing materials to reduce the footprint of the construction industry—a major contributor to the climate crisis.
CULTURE
CULTURE
CULTURE
We rebranded a media platform into a nationwide social movement in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
We reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the benchmark for minimising environmental impact through low-carbon design principles.
Our Impact
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver
in the name of our mission.”
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROB NEVILLE, FOUNDER, REVIVAL PROJECTS
STRUCTURE
The Root System
Many brands are built on assumptions. We dig deeper to uncover the truth. In this discovery stage we challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
INTENT
The Canopy
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
ORIGIN
The Seed
Through collaborative workshops we define your DNA, narrative, and the impact non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
LEGACY
The Landscape
We provide the tools and stewardship needed for your brand to integrate into the world, ensuring it remains adaptive, and aligned with your vision and the impact you're working to create.
INTENT
The Canopy
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
Our Process
A brand is a living ecosystem. SOIL is our four-step process for cultivating brands where every decision is intentional and all elements work together.