DESIGN ISN'T WHAT WE MAKE.

IT'S WHAT WE MAKE POSSIBLE.

WE BELIEVE IMPACT-LED DESIGN CAN TACKLE THE WORLD'S BIGGEST CHALLENGES. WE OFFER STRATEGIC AND CREATIVE SUPPORT ACROSS THREE AREAS OF IMPACT:

Design isn't what we make. It's what we make possible.

We believe impact-led design can tackle the world's
biggest challenges. We offer strategic and
creative support across three areas of impact:

Design isn't what we make. It's what we make possible.

We believe impact-led design can tackle the world's
biggest challenges. We offer strategic and
creative support across three areas of impact:

Design isn't what we make. It's what we make possible.

We believe impact-led design can tackle the world's
biggest challenges. We offer strategic and
creative support across three areas of impact:

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy service: Laptop on rocks showing the Understorey website with forest imagery and planetary health messaging.

STRATEGY

Strategy defines what your brand stands for, who it’s for, and why it matters. We clarify your purpose and direction, uncover your brand’s DNA, and create a foundation that guides every brand decision and expression.
  • Brand Strategy
  • Brand DNA
  • Positioning & Messaging
  • Vision & Mission
  • Purpose & Values
  • Impact Development
  • Brand Uniqueness
  • Brand Story

SEE EXAMPLE

Strategy defines what your brand stands for, who it’s for, and why it matters. We clarify your purpose and direction, uncover your brand’s DNA, and create a foundation that guides every brand decision and expression.

  • Brand Strategy

  • Brand DNA

  • Positioning & Messaging

  • Vision & Mission

  • Purpose & Values

  • Impact Development

  • Brand Story


SEE EXAMPLE

Strategy defines what your brand stands for, who it’s for, and why it matters. We clarify your purpose and direction, uncover your brand’s DNA, and create a foundation that guides every brand decision and expression.
  • Brand Strategy
  • Brand DNA
  • Positioning & Messaging
  • Vision & Mission
  • Purpose & Values
  • Impact Development
  • Brand Uniqueness
  • Brand Story

SEE EXAMPLE


Identity service: Bright green recycling and sustainability icons on a textured background of plastics.

IDENTITY

Brand identity service: 3 green icons of the vegan symbol, Green Dot Symbol, recycling symbol on a background of white and blue plastic

IDENTITY

green icons on plastic

IDENTITY

green icons on plastic

IDENTITY

Brand identity translates your strategy into a visual and verbal system that brings your vision to life. We craft story-driven identities that make your brand distinctive, memorable, and aligned with your impact.
  • Verbal Identity
  • Visual Identity
  • Brand Guidelines
  • Narrative
  • Brand Assets
  • Creative Direction

SEE EXAMPLE

Brand identity translates your strategy into a visual and verbal system that brings your vision to life. We craft story-driven identities that make your brand distinctive, memorable, and aligned with your impact.
  • Verbal Identity
  • Visual Identity
  • Brand Guidelines
  • Narrative
  • Brand Assets
  • Creative Direction

SEE EXAMPLE


Brand identity translates your strategy into a visual and verbal system that brings your vision to life. We craft story-driven identities that make your brand distinctive, memorable, and aligned with your impact.
  • Verbal Identity
  • Visual Identity
  • Brand Guidelines
  • Narrative
  • Brand Assets
  • Creative Direction

SEE EXAMPLE


Design service: A dark background with glowing blue and green neon fibre-optic lines representing low-carbon tech.

DESIGN

DESIGN

Design service: A dark background with glowing blue and green neon fibre-optic lines representing low-carbon tech.

DESIGN

Design service: A dark background with glowing blue and green neon fibre-optic lines representing low-carbon tech.

DESIGN

Design translates your strategy and identity into systems of communication and brand experiences. We create design with simplicity and clarity to amplify your brand’s impact and inspire people to act on your mission.
  • Digital Design
  • Digital Sustainability

  • Communication Design
  • Web Design
  • Campaigns
  • Print Collateral
  • Data Visualisation

SEE EXAMPLE

Design translates your strategy and identity into systems of communication and brand experiences. We create design with simplicity and clarity to amplify your brand’s impact and inspire people to act on your mission.
  • Digital Design
  • Digital Sustainability

  • Communication Design
  • Web Design
  • Campaigns
  • Print Collateral
  • Data Visualisation

SEE EXAMPLE


Design translates your strategy and identity into systems of communication and brand experiences. We create design with simplicity and clarity to amplify your brand’s impact and inspire people to act on your mission.
  • Digital Design
  • Digital Sustainability
  • Communication Design
  • Web Design
  • Campaigns
  • Print Collateral
  • Data Visualisation

SEE EXAMPLE

STRATEGY SPRINT

STRATEGY SPRINT

STRATEGY SPRINT

A 2-week strategic engagement designed for brands that need clarity but aren't ready to commit to a new brand or rebrand. We package our strategic thinking into a focused sprint that delivers actionable insights and builds a foundation for future brand development.
  • Brand Audit
  • Stakeholder Interviews
  • Positioning Workshop
  • Strategic Framework
  • Recommendations Deck

A 2-week strategic engagement designed for brands that need clarity but aren't ready for a new brand or rebrand. We package our strategic thinking into a focused sprint that delivers actionable insights and builds a foundation for future brand development.
  • Brand Audit
  • Stakeholder Interviews
  • Positioning Workshop
  • Strategic Framework
  • Recommendations Deck

BRAND ADVISORY

green icons on plastic

BRAND ADVISORY

green icons on plastic

BRAND ADVISORY

Advisory for founders and teams that need brand guidance without committing to full projects. We provide access to our expertise and deliver direction that keeps your brand aligned and effective.
  • Consultations
  • Pre-Launch Design Review
  • Direct Access

  • Project Feedback & Guidance
  • Brand Health Check

  • Quarterly Brand Review

IMPACT WORKSHOPS

IMPACT WORKSHOPS

IMPACT WORKSHOPS

Workshops that equip founders and teams with the framework to build their own brand that drives change, based on our specialised impact methodology.
  • Building Impact Brands that Matter
  • Communicating Solutions Without Crisis Messaging
  • Brand Strategy for Mission-Driven Founders
  • Custom Workshop Development




STRATEGY SPRINT

STRATEGY SPRINT

A 2-week strategic engagement designed for brands that need clarity but aren't ready to commit to a new brand or rebrand. We package our strategic thinking into a focused sprint that delivers actionable insights and builds a foundation for future brand development.

  • Brand Audit

  • Stakeholder Interviews

  • Positioning Workshop

  • Strategic Framework

  • Recommendations Deck

BRAND ADVISORY

BRAND ADVISORY

Advisory for founders and teams that need brand guidance without committing to full projects. We provide access to our expertise and deliver direction that keeps your brand aligned and effective.

  • Consultations

  • Pre-Launch Design Review

  • Project Feedback & Guidance

  • Ongoing Strategic Advice

  • Quarterly Brand Review

IMPACT WORKSHOPS

IMPACT WORKSHOPS

Workshops that equip founders and teams with the framework to build their own brand that drives change, based on our specialised impact methodology.

  • Building Impact Brands that Matter

  • Communicating Solutions Without Crisis Messaging

  • Brand Strategy for Mission-Driven Founders

  • Custom Workshop Development



YOUR IMPACT-LED DESIGN PARTNER

OUR IMPACT

For founders and teams challenging norms, impact brings friction. You’re leading change while proving your mission in systems built on the old way of doing things. You need differentiation in a crowded space, complexity conveyed with clarity, and a brand that embodies the ambition of your vision. You may not know where to start, or you’ve outgrown what once worked—your story, your visuals, your positioning. At MEK, we come in at critical moments to shape how your brand shows up in the world, led by the impact you strive to create.

Unlike other design agencies, you don’t need to pay us to care—we already do. Activism and advocacy are in our DNA, which ensures your brand is not only crafted to the highest quality but also trusted and credible.

Our approach is holistic and impact-led, integrating sustainability principles with inclusive and accessible design practices. Every decision we make—from defining purpose to crafting identities and creating experiences—is designed to raise awareness, shift behaviours, improve systems, and advance missions.

From building strategic foundations to influencing how the world sees your brand, we go beyond aesthetics to create outcomes that scale, evolve, and help you transform your vision into lasting change.

For founders and companies challenging norms, impact often brings friction. You’re leading change while proving your mission in systems built on the old way of doing things. You need differentiation in a crowded space, complexity conveyed with clarity, and a brand that embodies the ambition of your vision. You may not know where to start, or you’ve outgrown what once worked—your story, your visuals, your positioning. At MEK, we come in at critical moments to shape how your brand shows up in the world, led by the impact you strive to create.

Unlike other design agencies, you don’t need to pay us to care—we already do. Activism and advocacy are in our DNA, which ensures your brand is not only crafted to the highest quality but also trusted and credible.

Our approach is holistic and impact-led, integrating sustainability principles with inclusive and accessible design practices. Every decision we make—from defining purpose to crafting identities and creating experiences—is designed to raise awareness, shift behaviours, improve systems, and advance missions.

From building strategic foundations to influencing how the world sees your brand, we go beyond aesthetics to create outcomes that scale, evolve, and help you transform your vision into lasting change.

For founders and teams challenging norms, impact brings friction. You’re leading change while proving your mission in systems built on the old way of doing things. You need differentiation in a crowded space, complexity conveyed with clarity, and a brand that embodies the ambition of your vision. You may not know where to start, or you’ve outgrown what once worked—your story, your visuals, your positioning. At MEK, we come in at critical moments to shape how your brand shows up in the world, led by the impact you strive to create.

Unlike other design agencies, you don’t need to pay us to care—we already do. Activism and advocacy are in our DNA, which ensures your brand is not only crafted to the highest quality but also trusted and credible.

Our approach is holistic and impact-led, integrating sustainability principles with inclusive and accessible design practices. Every decision we make—from defining purpose to crafting identities and creating experiences—is designed to raise awareness, shift behaviours, improve systems, and advance missions.

From building strategic foundations to influencing how the world sees your brand, we go beyond aesthetics to create outcomes that scale, evolve, and help you transform your vision into lasting change.



OUR IMPACT

OUR IMPACT

Environmental impact: A pink bus stop advertisement for a circular economy brand reducing waste and making veganism accessible.

ENVIRONMENT

Environmental impact: A pink bus stop advertisement for a circular economy brand reducing waste and making veganism accessible.

ENVIRONMENT

Built a challenger brand that reduces food waste and makes veganism more accessible and affordable, redefining ethical consumption and shifting behaviours towards sustainable choices.

VIEW PROJECT

Built a challenger brand that reduces food waste and makes veganism more accessible and affordable, redefining ethical consumption and shifting behaviours towards sustainable choices.

VIEW PROJECT

Environment and tech impact: A woman using a laptop displaying green code, representing a 67% reduction in website carbon emissions.

TECHNOLOGY / ENVIRONMENT

woman on a laptop

TECHNOLOGY / ENVIRONMENT

Reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the industry benchmark on minimising environmental impact through low-carbon design principles.

VIEW PROJECT

Reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the industry benchmark on minimising environmental impact through low-carbon design principles.

VIEW PROJECT

Environment impact: The WWF panda logo centered over a vibrant, abstract yellow and black organic graphic pattern.

ENVIRONMENT

Environment impact: The WWF panda logo centered over a vibrant, abstract yellow and black organic graphic pattern.

ENVIRONMENT

Advanced endangered Australian species on the global agenda with targeted campaigns that mobilise support and funding, protecting biodiversity and safeguarding critical ecosystems.

VIEW PROJECT
Advanced endangered Australian species on the global agenda with targeted campaigns that mobilise support and funding, protecting biodiversity and safeguarding critical ecosystems.

VIEW PROJECT

OUR IMPACT

OUR IMPACT

Culture impact: A group of five women sitting together, representing diversity and gender equity.

CULTURE

a group of women from different backgrounds

CULTURE

Launched nationwide movements in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.

VIEW PROJECT

Built a challenger brand that reduces food waste and makes veganism more accessible and affordable, redefining ethical consumption and shifting behaviours towards sustainable choices.


VIEW PROJECT

Launched nationwide movements in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.

VIEW PROJECT
Built a challenger brand that reduces food waste and makes veganism more accessible and affordable, redefining ethical consumption and shifting behaviours towards sustainable choices.

VIEW PROJECT


Environmental impact: A "CARBON CALCULATION STATION" sign in a workshop, focusing on circular economy in the built environment.
woman on a laptop
carbon calculation station
woman on a laptop

ENVIRONMENT

TECHNOLOGY / ENVIRONMENT

ENVIRONMENT

TECHNOLOGY / ENVIRONMENT

Transformed the narratives of existing materials through unconventional design and digital strategy, reducing the environmental footprint of the construction industry—a major contributor to the climate crisis.

VIEW PROJECT

Reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the industry benchmark on minimising environmental impact through low-carbon design principles.


VIEW PROJECT

Transformed the narratives of existing materials through unconventional design and digital strategy, reducing the environmental footprint of the construction industry—a major contributor to the climate crisis.

VIEW PROJECT
Reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the industry benchmark on minimising environmental impact through low-carbon design principles.

VIEW PROJECT

Culture impact: Three men in low-light portraits representing advocacy for those affected by wrongful conviction.

CULTURE

Culture impact: Three men in low-light portraits representing advocacy for those affected by wrongful conviction.

ENVIRONMENT

a group of men in the shadows

CULTURE

Built visibility, credibility, and influence in the global social justice community with identity and brand narratives that raise awareness of wrongful convictions and the systemic issues that contribute to miscarriages of justice.

VIEW PROJECT

Advanced endangered Australian species on the global agenda with targeted campaigns that mobilise support and funding, protecting biodiversity and safeguarding critical ecosystems.


VIEW PROJECT

Built visibility, credibility, and influence in the global social justice community with identity and brand narratives that raise awareness of wrongful convictions and the systemic issues that contribute to miscarriages of justice.

VIEW PROJECT

Advanced endangered Australian species on the global agenda with targeted campaigns that mobilise support and funding, protecting biodiversity and safeguarding critical ecosystems.

VIEW PROJECT

a group of women from different backgrounds

CULTURE

a group of women from different backgrounds

CULTURE

Launched nationwide movements in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.

VIEW PROJECT

carbon calculation station
carbon calculation station

ENVIRONMENT

ENVIRONMENT

Transformed the narratives of existing materials through unconventional design and digital strategy, reducing the environmental footprint of the construction industry—a major contributor to the climate crisis.

VIEW PROJECT

a group of men in the shadows

CULTURE

a group of men in the shadows

CULTURE

Built visibility, credibility, and influence in the global social justice community with identity and brand narratives that raise awareness of wrongful convictions and the systemic issues that contribute to miscarriages of justice.

VIEW PROJECT

OUR IMPACT

OUR IMPACT

a group of women from different backgrounds

CULTURE

a group of women from different backgrounds

CULTURE

Launched nationwide movements in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.


VIEW PROJECT


carbon calculation station
carbon calculation station

ENVIRONMENT

ENVIRONMENT

Transformed the narratives of existing materials through unconventional design and digital strategy, reducing the environmental footprint of the construction industry—a major contributor to the climate crisis.


VIEW PROJECT


a group of men in the shadows

CULTURE

a group of men in the shadows

CULTURE

Built visibility, credibility, and influence in the global social justice community with identity and brand narratives that raise awareness of wrongful convictions and the systemic issues that contribute to miscarriages of justice.


VIEW PROJECT