Design isn’t what we make. It’s what we make possible. We partner with founders at pivotal moments of launch, growth, funding, or change.
Design isn’t what we make. It’s what we make possible. We partner with founders at pivotal moments of launch, growth, funding, or change.
STRATEGY
STRATEGY
Strategy is a brand's operating system. We define your brand's DNA, clarify what your brand is and isn't, and build the foundation that guides every decision.
Brand DNA
Positioning
Vision & Purpose
Impact Strategy
Brand Architecture
Brand Narrative
Brand Audits
Strategy Sprints
IDENTITY
IDENTITY
STRATEGY
Identity gives strategy form. We craft verbal and visual systems that are distinct enough to cut through and memorable enough to make an impact.
Visual Identity
Verbal Identity
Tone of Voice
Brand Guidelines
Brand Assets
Creative Direction
Brand Advisory
Strategy is the operating system of a brand. We uncover your brand’s DNA and build a foundation that guides every decision to push your vision forward.
Brand DNA
Positioning
Vision & Purpose
Impact Strategy
Brand Architecture
Brand Narrative
IDENTITY
Identity is strategy made visible. We craft verbal and visual brand systems that give form to your vision. Distinctive enough to cut through and memorable enough to make an impact.
Visual Identity
Verbal Identity & Tone of Voice
Brand Guidelines
Brand Assets
Creative Direction
DESIGN
DESIGN
DESIGN
Design turns vision into action. We translate strategy and identity into low-carbon design that simplifies complexity and avoids adding to the problem.
Digital Design
Low-Carbon Web Design
Communication Design
Information & Impact Design
Creative Direction
Our Process
A brand is a living ecosystem. EARTH is our five-step process for building brands where every decision is intentional and all elements have a purpose.
EXCAVATE
Many brands are built on assumptions. We dig deeper to uncover the truth. We challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
EXCAVATE
Many brands are built on assumptions. We dig deeper to uncover the truth. We challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
ARTICULATE
Through collaborative workshops we define your DNA, narrative, and the non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
ARTICULATE
Through collaborative workshops we define your DNA, narrative, and the non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
REPRESENT
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
REPRESENT
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
TRANSFORM
We transform your strategy and identity into a brand system that equips your team and mission to show up consistently and confidently, across every channel, campaign, and conversation.
TRANSFORM
We transform your strategy and identity into a brand system that equips your team and mission to show up consistently and confidently, across every channel, campaign, and conversation.
HARVEST
We provide the tools and resources needed for your brand to integrate into the world; ensuring it's adaptive, and aligned with your vision and the impact you're working to create.
HARVEST
We provide the tools and resources needed for your brand to integrate into the world; ensuring it's adaptive, and aligned with your vision and the impact you're working to create.
Our Impact
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
We repositioned a local building company into a world-leading environmental changemaker and transformed the narratives of existing materials to reduce the footprint of the construction industry—a major contributor to the climate crisis.
We repositioned a local building company into a global environmental leader and transformed the narratives of existing materials to reduce the footprint of the construction industry—a major contributor to the climate crisis.
CULTURE
CULTURE
CULTURE
We rebranded a media platform into a nationwide social movement in equality, amplifying diverse voices through storytelling and brand platforms that challenge systemic barriers in industries known for lack of diversity and inclusion.
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
We reduced website carbon emissions by 67% from 1.21g to 0.42g CO2, setting the benchmark for minimising environmental impact through low-carbon design principles and creating a replicable model for founders looking to align their digital presence with their mission.
Our Impact
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver
in the name of our mission.”
“I can’t imagine a better design team than MEK for a purpose-driven brand. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”
ROB NEVILLE, FOUNDER, REVIVAL PROJECTS
EXCAVATE
Many brands are built on assumptions. We dig deeper to uncover the truth. We challenge the landscape you operate within, define what you stand for, and build the foundation that gives your radical vision the depth it needs to endure.
REPRESENT
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
ARTICULATE
Through collaborative workshops we define your DNA, narrative, and the non-negotiables that determine how your brand shows up in the world, and distill them into a clear direction for what you do next.
TRANSFORM
We transform your strategy and identity into a brand system that equips your team and mission to show up consistently and confidently, across every channel, campaign, and conversation.
REPRESENT
We translate strategy into visual and verbal languages, from typography and tone of voice to guidelines and creative direction. We create an ecosystem for your brand that defines and defies its category.
Our Process
A brand is a living ecosystem. SOIL is our four-step process for cultivating brands where every decision is intentional and all elements work together.