The global interior design industry generates over 12 million tons of waste each year. NERS is redefining sustainable interiors by bringing cultural identity to conscious design practices.

The global interior design industry generates over 12 million tons of waste each year. NERS is redefining sustainable interiors by bringing cultural identity to conscious design practices.

The global interior design industry generates over 12 million tons of waste each year. NERS is redefining sustainable interiors by bringing cultural identity to conscious design practices.

The global interior design industry generates over 12 million tons of waste each year. NERS is redefining sustainable interiors by bringing cultural identity to conscious design practices.

Where Urban Culture Meets Conscious Design

Where Urban Culture Meets Conscious Design

Where Urban Culture Meets Conscious Design

CLIENT
NERS

SECTORS
Environment
– Sustainable Design

Culture
– Arts & Culture

CLIENT
NERS

SECTORS
Environment
– Sustainable Design

Culture
– Arts & Culture


CLIENT
NERS

SECTORS
Environment
– Sustainable Design

Culture
– Arts & Culture

SCOPE
Brand Strategy
Verbal Identity
Visual Identity
Product Design
Creative Direction

PRESS
The Brand Identity


SCOPE
Brand Strategy
Verbal Identity
Visual Identity
Product Design
Creative Direction

PRESS
The Brand Identity

SCOPE
Brand Strategy
Verbal Identity
Visual Identity
Product Design
Creative Direction

PRESS
The Brand Identity


UNSDGs

UNSDGs

UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production

CHALLENGE
NERS (Armenian for inside) is a sustainable interior design firm informed by the urban environment of Yerevan, Armenia, capturing the spirit of the city through a unique mix of culture and sustainability. MEK was engaged at an early stage with a clear ambition to create a brand inspired by the Armenian identity yet distinctive in the sustainability space.


CHALLENGE
NERS (Armenian for inside) is a sustainable interior design firm informed by the urban environment of Yerevan, Armenia, capturing the spirit of the city through a unique mix of culture and sustainability. MEK was engaged at an early stage with a clear ambition to create a brand inspired by the Armenian identity yet distinctive in the sustainability space.


CHALLENGE
NERS (Armenian for inside) is a sustainable interior design firm informed by the urban environment of Yerevan, Armenia, capturing the spirit of the city through a unique mix of culture and sustainability. MEK was engaged at an early stage with a clear ambition to create a brand inspired by the Armenian identity yet distinctive in the sustainability space.


CHALLENGE
NERS (Armenian for inside) is a sustainable interior design firm informed by the urban environment of Yerevan, Armenia, capturing the spirit of the city through a unique mix of culture and sustainability. MEK was engaged at an early stage with a clear ambition to create a brand inspired by the Armenian identity yet distinctive in the sustainability space.



APPROACH
While the concept was culturally rich and environmentally conscious, it needed a brand that would resonate beyond Armenia, contemporary yet grounded in place. We developed an identity and product designs that reinterpret Yerevan’s built environment through a modern lens, distilling unique cultural references like the pomegranate, volcanic stone, and brutalist architecture into a scalable design system. Every design decision—from concept to materials to production—reflected NERS' commitment to sustainability and cultural storytelling.

APPROACH
While the concept was culturally rich and environmentally conscious, it needed a brand that would resonate beyond Armenia, contemporary yet grounded in place. We developed an identity and product designs that reinterpret Yerevan’s built environment through a modern lens, distilling unique cultural references like the pomegranate, volcanic stone, and brutalist architecture into a scalable design system. Every design decision—from concept to materials to production—reflected NERS' commitment to sustainability and cultural storytelling.

APPROACH
While the concept was culturally rich and environmentally conscious, it needed a brand that would resonate beyond Armenia, contemporary yet grounded in place. We developed an identity and product designs that reinterpret Yerevan’s built environment through a modern lens, distilling unique cultural references like the pomegranate, volcanic stone, and brutalist architecture into a scalable design system. Every design decision—from concept to materials to production—reflected NERS' commitment to sustainability and cultural storytelling.


APPROACH
While the concept was culturally rich and environmentally conscious, it needed a brand that would resonate beyond Armenia, contemporary yet grounded in place. We developed an identity and product designs that reinterpret Yerevan’s built environment through a modern lens, distilling unique cultural references like the pomegranate, volcanic stone, and brutalist architecture into a scalable design system. Every design decision—from concept to materials to production—reflected NERS' commitment to sustainability and cultural storytelling.


IMPACT
Our collaboration has enabled NERS to bring the spirit of Armenia into homes worldwide, offering an intimate connection to culture while setting a new standard for sustainable interiors. Through the use of recycled materials, water-based inks, low-waste production methods, and lower carbon emissions, NERS demonstrates that design can honour heritage and reduce environmental impact without compromising quality or values.


IMPACT
Our collaboration has enabled NERS to bring the spirit of Armenia into homes worldwide, offering an intimate connection to culture while setting a new standard for sustainable interiors. Through the use of recycled materials, water-based inks, low-waste production methods, and lower carbon emissions, NERS demonstrates that design can honour heritage and reduce environmental impact without compromising quality or values.

IMPACT
Our collaboration has enabled NERS to bring the spirit of Armenia into homes worldwide, offering an intimate connection to culture while setting a new standard for sustainable interiors. Through the use of recycled materials, water-based inks, low-waste production methods, and lower carbon emissions, NERS demonstrates that design can honour heritage and reduce environmental impact without compromising quality or values.


IMPACT
Our collaboration has enabled NERS to bring the spirit of Armenia into homes worldwide, offering an intimate connection to culture while setting a new standard for sustainable interiors. Through the use of recycled materials, water-based inks, low-waste production methods, and lower carbon emissions, NERS demonstrates that design can honour heritage and reduce environmental impact without compromising quality or values.