UNDERSTOREY
Restoring Planetary Health
Restoring Planetary Health
Only 2% of global philanthropic and investment capital goes towards climate and nature-based solutions, despite their critical role in addressing the climate and biodiversity crises. To meet climate targets, investment in nature-based solutions must almost triple by 2030.
Only 2% of global philanthropic and investment capital goes towards climate and nature-based solutions, despite their critical role in addressing the climate and biodiversity crises. To meet climate targets, investment in nature-based solutions must almost triple by 2030.
CONTEXT
CONTEXT
Understorey is an impact investment company funding visionary solutions to the climate and nature crises. MEK was engaged to build a brand from the ground up that reflects this mission and communicates its ambition to restore planetary health.
Understorey is an impact investment company funding visionary solutions to the climate and nature crises. MEK was engaged to build a brand from the ground up that reflects this mission and communicates its ambition to restore planetary health.
APPROACH
APPROACH
The strategic foundation of the brand was developed from the dual focus of micro/nature and macro/climate—from anthocyanins in forest understoreys to Earth’s interconnected climate subsystems. This concept shaped the visual and verbal identities, including a brand mark referencing natural and planetary symbols supported by a design system based on ecological relationships.
The strategic foundation of the brand was developed from the dual focus of micro/nature and macro/climate—from anthocyanins in forest understoreys to Earth’s interconnected climate subsystems. This concept shaped the visual and verbal identities, including a brand mark referencing natural and planetary symbols supported by a design system based on ecological relationships.
IMPACT
IMPACT
The new brand positions Understorey as a distinctive leader in climate and nature-focused investment. It disrupts the impact investment category with a story-driven, impactful identity synonymous with innovation yet differentiated in the B2B nature and climate space. It reinforces the company’s values and supports its specialised focus areas spanning biosphere, food systems, circular economy, environmental data, and sustainable cities.
The new brand positions Understorey as a distinctive leader in climate and nature-focused investment. It disrupts the impact investment category with a story-driven, impactful identity synonymous with innovation yet differentiated in the B2B nature and climate space. It reinforces the company’s values and supports its specialised focus areas spanning biosphere, food systems, circular economy, environmental data, and sustainable cities.
Scope
Brand Strategy
Brand DNA
Positioning & Messaging
Verbal & Visual Identity
Digital Design
Creative Direction
Sector
Environment
• Impact Investment
Press
UNSDGs
