ONLY 2% OF GLOBAL PHILANTHROPIC AND INVESTMENT
CAPITAL GOES TOWARD NATURE-BASED SOLUTIONS,
DESPITE THEIR CRITICAL ROLE IN ADDRESSING CLIMATE
AND BIODIVERSITY CRISES. UNDERSTOREY IS RESHAPING
CLIMATE AND NATURE-FOCUSED INVESTMENT TO
ACCELERATE A REGENERATIVE FUTURE.
ONLY 2% OF GLOBAL PHILANTHROPIC AND INVESTMENT CAPITAL GOES TOWARD NATURE-BASED SOLUTIONS, DESPITE THEIR CRITICAL ROLE IN ADDRESSING CLIMATE AND BIODIVERSITY CRISES. UNDERSTOREY IS RESHAPING CLIMATE AND NATURE INVESTMENTS TO ACCELERATE A REGENERATIVE FUTURE.
ONLY 2% OF GLOBAL PHILANTHROPIC AND INVESTMENT CAPITAL GOES TOWARD NATURE-BASED SOLUTIONS, DESPITE THEIR CRITICAL ROLE IN ADDRESSING CLIMATE AND BIODIVERSITY CRISES. UNDERSTOREY IS RESHAPING
CLIMATE AND NATURE-FOCUSED INVESTMENT
TO ACCELERATE A REGENERATIVE FUTURE.
ONLY 2% OF GLOBAL PHILANTHROPIC AND INVESTMENT
CAPITAL GOES TOWARD NATURE-BASED SOLUTIONS,
DESPITE THEIR CRITICAL ROLE IN ADDRESSING CLIMATE
AND BIODIVERSITY CRISES. UNDERSTOREY IS RESHAPING
CLIMATE AND NATURE-FOCUSED INVESTMENT TO
ACCELERATE A REGENERATIVE FUTURE.
Restoring Planetary Health
Restoring Planetary Health
Restoring Planetary Health
CLIENT
Understorey
SECTORS
Environment
Technology
PRESS
The Brand Identity
CLIENT
Understorey
SECTORS
Environment
Technology
PRESS
The Brand Identity
SCOPE
Brand Strategy
Brand DNA
Positioning & Messaging
Brand Story
Verbal & Visual Identity
Digital Design
Print Collateral
Creative Direction
SCOPE
Brand Strategy
Brand DNA
Positioning & Messaging
Brand Story
Verbal & Visual Identity
Digital Design
Print Collateral
Creative Direction
UNSDGs
UNSDGs
CHALLENGE
Understorey is an impact investment company funding visionary solutions to the climate and nature crises. MEK was engaged to build a brand from the ground up that reflects this mission and communicates its ambition to restore planetary health.
CHALLENGE
Understorey is an impact investment company funding visionary solutions to the climate and nature crises. MEK was engaged to build a brand from the ground up that reflects this mission and communicates its ambition to restore planetary health.
CHALLENGE
Understorey is an impact investment company funding visionary solutions to the climate and nature crises. MEK was engaged to build a brand from the ground up that reflects this mission and communicates its ambition to restore planetary health.
APPROACH
The strategic foundation of the brand was developed from the dual focus of micro/nature and macro/climate—from anthocyanins in forest understoreys to Earth’s interconnected climate subsystems. This concept shaped the visual and verbal identities, including a brand mark referencing natural and planetary symbols supported by a design system based on ecological relationships.
APPROACH
The strategic foundation of the brand was developed from the dual focus of micro/nature and macro/climate—from anthocyanins in forest understoreys to Earth’s interconnected climate subsystems. This concept shaped the visual and verbal identities, including a brand mark referencing natural and planetary symbols supported by a design system based on ecological relationships.
APPROACH
The strategic foundation of the brand was developed from the dual focus of micro/nature and macro/climate—from anthocyanins in forest understoreys to Earth’s interconnected climate subsystems. This concept shaped the visual and verbal identities, including a brand mark referencing natural and planetary symbols supported by a design system based on ecological relationships.
IMPACT
The new brand positions Understorey as a distinctive leader in climate and nature-focused investment. It disrupts the impact investment category with a story-driven, impactful identity synonymous with innovation yet differentiated in the B2B nature and climate space. It reinforces the company’s values and supports its specialised focus areas spanning biosphere, food systems, circular economy, environmental data, and sustainable cities.
IMPACT
The new brand positions Understorey as a distinctive leader in climate and nature-focused investment. It disrupts the impact investment category with a story-driven, impactful identity synonymous with innovation yet differentiated in the B2B nature and climate space. It reinforces the company’s values and supports its specialised focus areas spanning biosphere, food systems, circular economy, environmental data, and sustainable cities.
IMPACT
The new brand positions Understorey as a distinctive leader in climate and nature-focused investment. It disrupts the impact investment category with a story-driven, impactful identity synonymous with innovation yet differentiated in the B2B nature and climate space. It reinforces the company’s values and supports its specialised focus areas spanning biosphere, food systems, circular economy, environmental data, and sustainable cities.
MORE PROJECTS
MORE PROJECTS
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
VLOO
Reducing Waste, Redefining Taste
VLOO
Reducing Waste, Redefining Taste
CULTURE
CULTURE
CULTURE
CULTURE
MAVENS
Until Equality is the New Norm
MAVENS
Until Equality is the New Norm
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© MEK STUDIO® | DESIGNING CHANGE®
This site has been built to minimise environmental impact through low-carbon design principles.
We live on the unceded stolen land of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. We acknowledge there cannot be climate justice without First Nations justice. Always was, always will be, Aboriginal land.
CONTACT
CONTACT
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.