With only 17% of leadership roles in THE communications INDUSTRY held by marginalised groups, inequality remains entrenched. Mavens is on a mission to dismantle systemic barriers and bring diverse voices to the forefront.
With only 17% of leadership roles in THE communications INDUSTRY held by marginalised groups, inequality remains entrenched. Mavens is on a mission to dismantle systemic barriers and bring diverse voices to the forefront.
With only 17% of leadership roles in THE communications INDUSTRY held by marginalised groups, inequality remains entrenched. Mavens is on a mission to dismantle systemic barriers and bring diverse voices to the forefront.
With only 17% of leadership roles in THE communications INDUSTRY held by marginalised groups, inequality remains entrenched. Mavens is on a mission to dismantle systemic barriers and bring diverse voices to the forefront.
Until Equality is the New Norm
Until Equality is the New Norm
Until Equality is the New Norm
CLIENT
Mavens
SECTOR
Culture
– Gender Equality
PRESS
AdNews Australia
B&T
Creative Boom
Little Black Book
Mavens
The Stable
CLIENT
Mavens
SECTOR
Culture
– Gender Equality
PRESS
AdNews Australia
B&T
Creative Boom
Little Black Book
Mavens
The Stable
SCOPE
Brand Strategy
Brand DNA
Positioning & Messaging
Brand Story
Verbal & Visual Identity
Digital Design
Creative Direction
SCOPE
Brand Strategy
Brand DNA
Positioning & Messaging
Brand Story
Verbal & Visual Identity
Digital Design
Creative Direction
UNSDGs
UNSDGs
CHALLENGE
After five years as a print and digital media platform, Mavens engaged MEK to lead a complete rebrand that would mobilise audiences from passive observers to engaged participants—moving them from the sideline to the frontline.
CHALLENGE
After five years as a print and digital media platform, Mavens engaged MEK to lead a complete rebrand that would mobilise audiences from passive observers to engaged participants—moving them from the sideline to the frontline.
CHALLENGE
After five years as a print and digital media platform, Mavens engaged MEK to lead a complete rebrand that would mobilise audiences from passive observers to engaged participants—moving them from the sideline to the frontline.
APPROACH
Our strategy centred on the brand idea of ‘punk meets prestige’—merging rebellious punk spirit with refined editorial elegance. This duality informed every design decision: sophisticated fashion magazine art direction with dynamic accents, authoritative typography with unconventional proportions, and classic layouts with contemporary elements. Distinct 'M' letterforms represent diverse marginalised voices with different identities and experiences, creating a flexible system that challenges typographic uniformity and embraces individuality.
APPROACH
Our strategy centred on the brand idea of ‘punk meets prestige’—merging rebellious punk spirit with refined editorial elegance. This duality informed every design decision: sophisticated fashion magazine art direction with dynamic accents, authoritative typography with unconventional proportions, and classic layouts with contemporary elements. Distinct 'M' letterforms represent diverse marginalised voices with different identities and experiences, creating a flexible system that challenges typographic uniformity and embraces individuality.
APPROACH
Our strategy centred on the brand idea of ‘punk meets prestige’—merging rebellious punk spirit with refined editorial elegance. This duality informed every design decision: sophisticated fashion magazine art direction with dynamic accents, authoritative typography with unconventional proportions, and classic layouts with contemporary elements. Distinct 'M' letterforms represent diverse marginalised voices with different identities and experiences, creating a flexible system that challenges typographic uniformity and embraces individuality.
IMPACT
The rebrand transformed Mavens from a content platform into a movement. By aligning brand with mission it now communicates with greater purpose and authority. This has strengthened connections with underrepresented communities and industry stakeholders, positioning Mavens from advocating for change to actively creating it.
IMPACT
The rebrand transformed Mavens from a content platform into a movement. By aligning brand with mission it now communicates with greater purpose and authority. This has strengthened connections with underrepresented communities and industry stakeholders, positioning Mavens from advocating for change to actively creating it.
IMPACT
The rebrand transformed Mavens from a content platform into a movement. By aligning brand with mission it now communicates with greater purpose and authority. This has strengthened connections with underrepresented communities and industry stakeholders, positioning Mavens from advocating for change to actively creating it.
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
LEAH MORRIS, FOUNDER
LEAH MORRIS, FOUNDER
LEAH MORRIS, FOUNDER
LEAH MORRIS, FOUNDER
MORE PROJECTS
CULTURE
CULTURE
ENVIRONMENT
ENVIRONMENT
CULTURE
ENVIRONMENT
CULTURE
ENVIRONMENT
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
REVIVAL PROJECTS
Revolutionising Sustainable Building Practices
ENVIRONMENT
ENVIRONMENT
CULTURE
CULTURE
ENVIRONMENT
CULTURE
ENVIRONMENT
CULTURE
BRIDGE OF HOPE INNOCENCE INITIATIVE
Investigating Claims of Wrongful Conviction
BRIDGE OF HOPE INNOCENCE INITIATIVE
Investigating Claims of Wrongful Conviction
TECHNOLOGY / ENVIRONMENT
TECHNOLOGY / ENVIRONMENT
TECHNOLOGY / ENVIRONMENT
TECHNOLOGY / ENVIRONMENT
MEK
Reducing Website Carbon Emissions
MEK
Reducing Website Carbon Emissions
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© MEK STUDIO® | DESIGNING CHANGE®
This site has been built to minimise environmental impact through low-carbon design principles.
We live on the unceded stolen land of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. We acknowledge there cannot be climate justice without First Nations justice. Always was, always will be, Aboriginal land.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.