MAVENS
Until Equality is the New Norm
Until Equality is the New Norm
Only 17% of leadership roles in the communications industry are held by marginalised groups. Mavens exists to change that by putting diverse voices in positions where decisions are made.
MEK rebranded Mavens into a movement built to mobilise people from the sideline to the frontline. Within the first few months of launch the new brand generated thousands of dollars in sponsorship and attracted national and international press coverage.
Only 17% of leadership roles in the communications industry are held by marginalised groups. Mavens exists to change that by putting diverse voices in positions where decisions are made.
MEK rebranded Mavens into a movement built to mobilise people from the sideline to the frontline. Within the first few months of launch the new brand generated thousands of dollars in sponsorship and attracted national and international press coverage.
Only 17% of leadership roles in the communications industry are held by marginalised groups. Mavens exists to change that by putting diverse voices in positions where decisions are made.
MEK rebranded Mavens into a movement built to mobilise people from the sideline to the frontline. Within the first few months of launch the new brand generated thousands of dollars in sponsorship and attracted national and international press coverage.
How do you turn something into a movement
without losing what made it matter?
How do you turn something into a movement
without losing what made it matter?
How do you turn something into a movement
without losing what made
it matter?
After five years as a print and digital publication, Mavens had built a community around gender equality, representation and the experiences of marginalised voices in the communications industry.
But Mavens had outgrown its role as a publication. It wanted to become something more active: a movement that could change who gets heard, seen, and given power.
The challenge was to evolve the brand without losing what made Mavens matter in the first place.
After five years as a print and digital publication, Mavens had built a community around gender equality, representation and the experiences of marginalised voices in the communications industry.
But Mavens had outgrown its role as a publication. It wanted to become something more active: a movement that could change who gets heard, seen, and given power.
The challenge was to evolve the brand without losing what made Mavens matter in the first place.
After five years as a print and digital publication, Mavens had built a community around gender equality, representation and the experiences of marginalised voices in the communications industry.
But Mavens had outgrown its role as a publication. It wanted to become something more active: a movement that could change who gets heard, seen, and given power.
The challenge was to evolve the brand without losing what made Mavens matter in the first place.
After five years as a print and digital publication, Mavens had built a community around gender equality, representation and the experiences of marginalised voices in the communications industry.
But Mavens had outgrown its role as a publication. It wanted to become something more active: a movement that could change who gets heard, seen, and given power.
The challenge was to evolve the brand without losing what made Mavens matter in the first place.
Punk Meets Prestige
Punk Meets Prestige
Mavens needed a brand that could hold two things at once: the rebellious spirit of a movement and the authority of a serious media platform.
That tension became the strategic foundation for the brand, blending punk attitude with editorial sophistication.
Mavens needed a brand that could hold two things at once: the rebellious spirit of a movement and the authority of a serious media platform.
That tension became the strategic foundation for the brand, blending punk attitude with editorial sophistication.
Mavens needed a brand that could hold two things at once: the rebellious spirit of a movement and the authority of a serious media platform.
That tension became the strategic foundation for the brand, blending punk attitude with editorial sophistication.
Different voices, one identity.
Different voices,
one identity.
Mavens doesn’t do polite.
The identity pairs high-fashion editorial direction with punk energy — sharp typography, unexpected proportions, and art direction with attitude.
At the centre of the visual language is the letter M. Multiple letterforms represent different identities and experiences, rejecting the idea that one voice should define the whole. Together they create a system that's deliberately inconsistent and expressive.
Mavens doesn’t do polite.
The identity pairs high-fashion editorial direction with punk energy — sharp typography, unexpected proportions, and art direction with attitude.
At the centre of the visual language is the letter M. Multiple letterforms represent different identities and experiences, rejecting the idea that one voice should define the whole. Together they create a system that's deliberately inconsistent and expressive.
Mavens doesn’t do polite.
The identity pairs high-fashion editorial direction with punk energy — sharp typography, unexpected proportions, and art direction with attitude.
At the centre of the visual language is the letter M. Multiple letterforms represent different identities and experiences, rejecting the idea that one voice should define the whole. Together they create a system that's deliberately inconsistent and expressive.
The rebrand changed more than how Mavens
looks. It changed what Mavens can do.
The rebrand changed more than how Mavens
looks. It changed what Mavens can do.
The rebrand changed more than how Mavens looks.
It changed what Mavens can do.
The new brand gives Mavens the confidence to think bigger and the tools to make it happen.
It helped Mavens build partnerships, bring on new collaborators and extend the brand into new products, media, and campaigns. Within the first few months of launch it generated thousands of dollars in sponsorship and attracted national and international press coverage.
The new brand gives Mavens the confidence to think bigger and the tools to make it happen.
It helped Mavens build partnerships, bring on new collaborators and extend the brand into new products, media, and campaigns. Within the first few months of launch it generated thousands of dollars in sponsorship and attracted national and international press coverage.
The new brand gives Mavens the confidence to think bigger and the tools to make it happen.
It helped Mavens build partnerships, bring on new collaborators and extend the brand into new products, media, and campaigns. Within the first few months of launch it generated thousands of dollars in sponsorship and attracted national and international press coverage.
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
“Working with MEK was transformative. They didn’t just create a brand, they helped shape a movement. Their strategic and intuitive approach translated our vision into something more powerful than we could imagine, providing both a roadmap and launchpad for real impact. From day one they made our mission their own, bringing an extraordinary depth of understanding and care that made their collaborative process seamless and deeply meaningful. The final result stays true to our story while elevating our message, giving us the clarity and confidence to push our mission forward. MEK helped us build something that truly matters.”
LEAH MORRIS, FOUNDER, MAVENS
LEAH MORRIS, FOUNDER, MAVENS
Strategic Scope
Brand Strategy
Brand DNA
Messaging & Positioning
Brand Story & Narrative
Brand Framework Development
Creative Scope
Brand System
Visual Identity
Tone of Voice & Verbal Identity
Creative Direction
Digital Design System
Brand Guidelines
Sector
Culture
• Gender Equality
• Creative Industries
Culture
• Gender Equality
• Creative Industrires
UNSDGs
