SEA SHEPHERD AUSTRALIA
Protecting Marine Wildlife & Habitats
Protecting Marine Wildlife & Habitats
Over 1,000 marine species worldwide are threatened by illegal fishing, poaching, and whaling. The number of overfished stocks globally has tripled in half a century — today a third of the world's assessed fisheries are pushed beyond their biological limits, with industrial fishing now covering 55% of the ocean.
Over 1,000 marine species worldwide are threatened by illegal fishing, poaching, and whaling. The number of overfished stocks globally has tripled in half a century — today a third of the world's assessed fisheries are pushed beyond their biological limits, with industrial fishing now covering 55% of the ocean.
Over 1,000 marine species worldwide are threatened by illegal fishing, poaching, and whaling. The number of overfished stocks globally has tripled in half a century — today a third of the world's assessed fisheries are pushed beyond their biological limits, with industrial fishing now covering 55% of the ocean.
CONTEXT
CONTEXT
Sea Shepherd Australia is part of a global organisation protecting marine wildlife and habitats. As it sought to expand operations, it wanted to reach beyond its traditional activist base to secure corporate funding for ongoing direct-action missions.
Sea Shepherd Australia is part of a global organisation protecting marine wildlife and habitats. As it sought to expand operations, it wanted to reach beyond its traditional activist base to secure corporate funding for ongoing direct-action missions.
APPROACH
APPROACH
Sea Shepherd Australia wanted to expand beyond its activist base to secure corporate funding for ongoing direct-action missions. MEK developed a digital corporate partnership platform that elevated its DIY activist aesthetic into professional, investment-ready communications without losing urgency or edge. A modular digital design system showcased striking field photography, frontline conservation stories, and the tangible outcomes of corporate support, building trust and alignment with Sea Shepherd’s bold conservation efforts.
Sea Shepherd Australia wanted to expand beyond its activist base to secure corporate funding for ongoing direct-action missions. MEK developed a digital corporate partnership platform that elevated its DIY activist aesthetic into professional, investment-ready communications without losing urgency or edge. A modular digital design system showcased striking field photography, frontline conservation stories, and the tangible outcomes of corporate support, building trust and alignment with Sea Shepherd’s bold conservation efforts.
IMPACT
IMPACT
The platform expanded Sea Shepherd’s funding base, securing new corporate sponsorships and donations. By translating complex marine challenges into compelling narratives, our work activated broader support for direct action campaigns and strengthened Sea Shepherd’s position as a global leader in ocean defence.
The platform expanded Sea Shepherd’s funding base, securing new corporate sponsorships and donations. By translating complex marine challenges into compelling narratives, our work activated broader support for direct action campaigns and strengthened Sea Shepherd’s position as a global leader in ocean defence.
“Working with MEK has been a great experience, from the initial briefing stage to the final product. They have a great appreciation of the designer/client relationship, using their experience and expertise to transform challenges into inspiring solutions. Our MEK design is a professional, quality outcome that exceeded our expectations, gained new sponsors and achieved our fundraising goals.”
“Working with MEK has been a great experience, from the initial briefing stage to the final product. They have a great appreciation of the designer/client relationship, using their experience and expertise to transform challenges into inspiring solutions. Our MEK design is a professional, quality outcome that exceeded our expectations, gained new sponsors and achieved our fundraising goals.”
LISA ROSSI, MARKETING MANAGER
LISA ROSSI, MARKETING MANAGER
Scope
Digital Strategy
Digital Design
Copywriting
Campaign
Creative Direction
Sectors
Environment
• Conservation
Photography
Sea Shepherd Australia
UNSDGs
