REVIVAL PROJECTS

Revolutionising Sustainable Building Practices

Revolutionising Sustainable Building Practices

Black and white photo of a timber workshop with the words "THERE ARE NO INNOCENT BYSTANDERS" spray painted on the wall

The construction industry generates more than one third of the world's waste. Revival takes materials destined for landfill and turns them back into buildings. MEK built the strategy and digital experience around this mission, positioning Revival from a local building company to global environmental leader.

The construction industry generates more than one third of the world's waste. Revival takes materials destined for landfill and turns them back into buildings. MEK built the strategy and digital experience around this mission, positioning Revival from a local building company to global environmental leader.

The construction industry generates more than one third of the world's waste. Revival takes materials destined for landfill and turns them back into buildings. MEK built the strategy and digital experience around this mission, positioning Revival from a local building company to global environmental leader.

Warehouse full of stacked reclaimed timber beams and offcuts, with "Survival of the Fittest Planet" painted on the wall

How do you communicate a
radical vision with authority?

How do you communicate a
radical vision with authority?

Revival is an award-winning building and design practice transforming construction waste into reusable materials. But its difference wasn't immediately obvious from the way the business was positioned.

The challenge was to make its mission clear: to show that construction waste isn't waste, and that the materials already around us can be part of a new and radically different way of building.

Revival is an award-winning building and design practice transforming construction waste into reusable materials. But its difference wasn't immediately obvious from the way the business was positioned.

The challenge was to make its mission clear: to show that construction waste isn't waste, and that the materials already around us can be part of a new and radically different way of building.

Revival is an award-winning building and design practice transforming construction waste into reusable materials. But its difference wasn't immediately obvious from the way the business was positioned.

The challenge was to make its mission clear: to show that construction waste isn't waste, and that the materials already around us can be part of a new and radically different way of building.

Website page with three site photos: a demolition yard with felled tree trunks, a crane lifting materials against a blue sky, and a black-and-white construction site scene
Website page with warehouse interior mid-renovation with exposed timber beams and a large white partition wall

A strategy for a new way of building

A strategy for a new
way of building

A strategy for a new
way of building

We repositioned Revival around the simple proposition of waste as a resource, making its existing philosophy the central idea across the brand.

This became the foundation for the positioning, messaging and digital strategy, shifting the conversation from waste to possibility.

We repositioned Revival around the simple proposition of waste as a resource, making its existing philosophy the central idea across the brand.

This became the foundation for the positioning, messaging and digital strategy, shifting the conversation from waste to possibility.

We repositioned Revival around the simple proposition of waste as a resource, making its existing philosophy the central idea across the brand.

This became the foundation for the positioning, messaging and digital strategy, shifting the conversation from waste to possibility.

Website page showing a red building, white interior, bar interior, and central club hotel timber detail in a project grid
Website page titled "What Story Do Your Materials Tell?" above a wall painted with the same question, over a warehouse photo
Website page of a warehouse wall painted with a red heart reading "I Pledge Allegiance to the Land"
Website page showing a wall of framed archival photos in a warehouse, captioned "Normalise Responsible Handling of Existing Materials"
2 website pages: one reading "Welcome to the Repurposing Revolution," the other "The Most Sustainable Materials in the World are the Ones That Already Exist"
Website page with close-up photos of cut logs and stacked timber, over a textured wood background
Website page showing red, white, and teal painted crates stacked in a warehouse
Website page with a glowing blue tree mural painted on a warehouse wall at night

From local building company
to global environmental leader

From local building company to
global environmental leader

From local building company to global environmental leader

From local building company to global environmental leader

Revival doesn't look like a typical construction company, and it doesn't talk like a sustainable brand either. Its mission statement is a manifesto. It calls out its own industry.

MEK translated that provocation into the digital experience — developing the information architecture, strategy and design system around a new way of telling the Revival story.

The website makes a complex business easier to understand without making it safer. Materials, projects, impact and process all have a place, but the voice stays uncompromising and unmistakably Revival.

Revival doesn't look like a typical construction company, and it doesn't talk like a sustainable brand either. Its mission statement is a manifesto. It calls out its own industry.

MEK translated that provocation into the digital experience — developing the information architecture, strategy and design system around a new way of telling the Revival story.

The website makes a complex business easier to understand without making it safer. Materials, projects, impact and process all have a place, but the voice stays uncompromising and unmistakably Revival.

Revival doesn't look like a typical construction company, and it doesn't talk like a sustainable brand either. Its mission statement is a manifesto. It calls out its own industry.

MEK translated that provocation into the digital experience — developing the information architecture, strategy and design system around a new way of telling the Revival story.

The website makes a complex business easier to understand without making it safer. Materials, projects, impact and process all have a place, but the voice stays uncompromising and unmistakably Revival.

Two phone mockups: one showing red text reading "First Do No Harm — The Revival Manifesto," the other showing three black-and-white construction photos
The founder of Revival standing beside a large suspended tree trunk in front of a wall reading "Tree Recovery"
Close-up of stacked reclaimed timber beams with visible grain and nails
Workshop interior with reclaimed timber furniture and a sign reading "Carbon Calculation Station"
Warehouse wall with red graffiti that says "Unsustainable is cheaper, unsustainable is faster, unsustainable is easier," beside industrial equipment

“I can’t imagine a better design team than MEK. They invested in establishing a genuine knowledge of what we wanted to change in the world and how we’re able to do it; to the extent that I would describe them as ambassadors of our cause. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”

“I can’t imagine a better design team than MEK. They invested in establishing a genuine knowledge of what we wanted to change in the world and how we’re able to do it; to the extent that I would describe them as ambassadors of our cause. The work they produce for us is consistently effective and has elevated our communications and the presentation of our brand, fit for a global audience. We cherish our partnership with MEK and couldn’t be more grateful for the incredible work they deliver in the name of our mission.”

ROB NEVILLE, FOUNDER

ROB NEVILLE, FOUNDER

Strategic Scope

Digital Strategy

Brand Positioning
Brand Messaging

Creative Scope

Web Design & Development
Digital Design System 
Creative Direction

Sector

Environment

• Circular Economy

• Built Environment

Project Website

UNSDGs

UN Sustainable Development Goal 11 icon — Sustainable Cities and Communities
UN Sustainable Development Goal 12 icon — Responsible Consumption and Production
UN Sustainable Development Goal 13 icon — Climate Action

1 Tripovich St

Brunswick VIC 3056

Australia

+61 3 9969 7602

hi@mek.studio

This site was built to minimise environmental impact
through low-carbon design principles. Learn more.

We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.

© 2026 MEK STUDIO® All rights reserved.

1 Tripovich St

Brunswick VIC 3056

+61 3 9969 7602

hi@mek.studio

This site was built to minimise environmental impact through low-carbon design principles.
Learn more.

We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.

© 2026 MEK STUDIO® All rights reserved.

1 Tripovich St

Brunswick VIC 3056

+61 3 9969 7602

hi@mek.studio

This site was built to minimise environmental impact through low-carbon design principles. Learn more.

We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.

© 2026 MEK STUDIO® All rights reserved.

1 Tripovich St

Brunswick VIC 3056

Australia

+61 3 9969 7602

hi@mek.studio

This site was built to minimise environmental impact
through low-carbon design principles. Learn more.

We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.

© 2026 MEK STUDIO® All rights reserved.