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SEA SHEPHERD AUSTRALIA

Over 1,000 marine species worldwide are threatened by illegal fishing, poaching, and whaling. Sea Shepherd intervenes through direct action to defend marine life and fight habitat destruction.





BACKGROUND

Sea Shepherd Australia is part of a global organisation protecting marine wildlife and habitats. As it sought to expand operations, it wanted to expand beyond its traditional activist base to secure corporate funding for ongoing direct-action missions.








APPROACH

To help the organisation engage business stakeholders while staying true to its mission, we developed a corporate partnership platform built for credibility and impact. The strategy elevated its DIY activist aesthetic into professional, investment-ready communications without losing urgency or edge. A modular digital design system showcased striking field photography, frontline conservation stories, and the tangible outcomes of corporate support. Each element was designed to build trust and alignment with Sea Shepherd’s bold conservation efforts, from anti-poaching operations to illegal fishing patrols.






IMPACT

The platform expanded Sea Shepherd’s funding base, securing new corporate sponsorships and donations. By translating complex marine challenges into compelling and accessible narratives, our work helped activate broader support for Sea Shepherd’s direct-action campaigns and strengthened its position as the global leader in ocean defence.






“Working with MEK has been a great experience, from the initial briefing stage to the final product. They have a great appreciation of the designer/client relationship, using their experience and expertise to transform challenges into inspiring solutions. Our MEK design is a professional, quality outcome that exceeded our expectations, gained new sponsors and achieved our fundraising goals.”

LISA ROSSI, MARKETING MANAGER



CLIENTSea Shepherd Australia

SECTOREnvironment
– Conservation
SCOPE OF WORKStrategy
Digital Design
Copywriting
Collateral
PHOTOGRAPHYSea Shepherd Australia

UN SDGsSea Shepherd Australia defends marine biodiversity and protects ocean ecosystems through direct action and public education.

      


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