Since 1922, 71 WRONGFUL CONVICTIONS HAVE BEEN documented in Australia, underscoring the need for systemic change. The Bridge of Hope Innocence Initiative (BOHII) is dedicated to investigating claims of wrongful convictions and campaigning for justice reform.
Since 1922, 71 WRONGFUL CONVICTIONS HAVE BEEN documented in Australia, underscoring the need for systemic change. The Bridge of Hope Innocence Initiative (BOHII) is dedicated to investigating claims of wrongful convictions and campaigning for justice reform.
since 1972, 71 wrongful convictions HAVE BEEN documented in australia, underscoring the need for systemic change. the bridge of hope innocence initiative is dedicated to investigating claims of wrongful conviction and campaigning for justice reform.
since 1972, 71 wrongful convictions HAVE BEEN documented in australia, underscoring the need for systemic change. the bridge of hope innocence initiative (BOHII) is dedicated to investigating claims of wrongful conviction and campaigning for justice reform.
Investigating Claims of Wrongful Conviction
Investigating Claims of Wrongful Conviction
Investigating Claims of Wrongful Conviction
CLIENT
Bridge of Hope Innocence Initiative
& RMIT University
SECTOR
Culture
– Social Justice
CLIENT
Bridge of Hope Innocence Initiative
& RMIT University
SECTOR
Culture
– Social Justice
CLIENT
Bridge of Hope Innocence Initiative & RMIT University
SECTOR
Culture
– Social Justice
CLIENT
Bridge of Hope Innocence Initiative & RMIT University
SECTOR
Culture
– Social Justice
SCOPE
Brand Strategy
Brand Identity
Digital Design
Publication Design
SCOPE
Brand Strategy
Brand Identity
Digital Design
Publication Design
UNSDGs
UNSDGs
CHALLENGE
BOHII is an award-winning joint initiative between The Bridge of Hope Foundation and RMIT University. With the growing global innocence movement, BOHII needed an identity to establish itself within the global social justice community and communicate its important work.
CHALLENGE
BOHII is an award-winning joint initiative between The Bridge of Hope Foundation and RMIT University. With the growing global innocence movement, BOHII needed an identity to establish itself within the global social justice community and communicate its important work.
CHALLENGE
BOHII is an award-winning joint initiative between The Bridge of Hope Foundation and RMIT University. With the growing global innocence movement, BOHII needed an identity to establish itself within the global social justice community and communicate its important work.
APPROACH
We developed a bold and accessible brand identity and design system to amplify BOHII’s mission and extend its reach beyond legal and academic circles. By simplifying complex justice issues without jargon, the brand enables the community to engage with wrongful conviction cases and advocate for reform. Our strategic messaging and visual storytelling highlight BOHII’s dedication and urgency, building trust and positioning the initiative as the leading voice in Australia’s innocence movement.
APPROACH
We developed a bold and accessible brand identity and design system to amplify BOHII’s mission and extend its reach beyond legal and academic circles. By simplifying complex justice issues without jargon, the brand enables the community to engage with wrongful conviction cases and advocate for reform. Our strategic messaging and visual storytelling highlight BOHII’s dedication and urgency, building trust and positioning the initiative as the leading voice in Australia’s innocence movement.
APPROACH
We developed a bold and accessible brand identity and design system to amplify BOHII’s mission and extend its reach beyond legal and academic circles. By simplifying complex justice issues without jargon, the brand enables the community to engage with wrongful conviction cases and advocate for reform. Our strategic messaging and visual storytelling highlight BOHII’s dedication and urgency, building trust and positioning the initiative as the leading voice in Australia’s innocence movement.
APPROACH
We developed a bold and accessible brand identity and design system to amplify BOHII’s mission and extend its reach beyond legal and academic circles. By simplifying complex justice issues without jargon, the brand enables the community to engage with wrongful conviction cases and advocate for reform. Our strategic messaging and visual storytelling highlight BOHII’s dedication and urgency, building trust and positioning the initiative as the leading voice in Australia’s innocence movement.
IMPACT
The identity propelled BOHII’s growth and raised its profile nationwide. Coinciding with ABC’s Exposed series investigating the prolific Keli Lane case, the brand positioned BOHII among leading international innocence organisations and secured representation in Australian parliament, establishing it as a recognised force for justice reform.
IMPACT
The identity propelled BOHII’s growth and raised its profile nationwide. Coinciding with ABC’s Exposed series investigating the prolific Keli Lane case, the brand positioned BOHII among leading international innocence organisations and secured representation in Australian parliament, establishing it as a recognised force for justice reform.
IMPACT
The identity propelled BOHII’s growth and raised its profile nationwide. Coinciding with ABC’s Exposed series investigating the prolific Keli Lane case, the brand positioned BOHII among leading international innocence organisations and secured representation in Australian parliament, establishing it as a recognised force for justice reform.
“We had the pleasure of working with MEK to develop our brand identity and were incredibly impressed with their work. Their attention to detail, creative thinking, and expertise was evident throughout the process, resulting in a design solution that exceeded our expectations. The identity they created is not only unique and eye-catching, but also instantly recognisable to the broader social justice community, making it a powerful asset in building awareness and support for our mission.”
MONIQUE MOFFA, ASSISTANT PROGRAM MANAGER
MONIQUE MOFFA, ASSISTANT PROGRAM MANAGER
“We had the pleasure of working with MEK to develop our brand identity and were incredibly impressed with their work. Their attention to detail, creative thinking, and expertise was evident throughout the process, resulting in a design solution that exceeded our expectations. The identity they created is not only unique and eye-catching, but also instantly recognisable to the broader social justice community, making it a powerful asset in building awareness and support for our mission.”
MONIQUE MOFFA, ASSISTANT PROGRAM MANAGER
MONIQUE MOFFA, ASSISTANT PROGRAM MANAGER
MORE PROJECTS
CULTURE
ENVIRONMENT
CULTURE
TECHNOLOGY / ENVIRONMENT
TECHNOLOGY / ENVIRONMENT
CULTURE
ENVIRONMENT
CULTURE
TECHNOLOGY / ENVIRONMENT
CULTURE
ENVIRONMENT
CULTURE
TECHNOLOGY / ENVIRONMENT
MEK
Reducing Website Carbon Emissions
MEK
Reducing Website Carbon Emissions
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
THE GREEN DOT
Symbolising a Sustainable Future
THE GREEN DOT
Symbolising a Sustainable Future
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
ENVIRONMENT
WWF AUSTRALIA
Conserving Endangered Biodiversity
WWF AUSTRALIA
Conserving Endangered Biodiversity
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
© MEK STUDIO® | DESIGNING CHANGE®
This site has been built to minimise environmental impact through low-carbon design principles.
We live on the unceded stolen land of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. We acknowledge there cannot be climate justice without First Nations justice. Always was, always will be, Aboriginal land.
CONTACT
CONTACT
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
1 Tripovich St
Brunswick 3056
+61 3 9969 7602
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
© 2026 MEK STUDIO® | DESIGNING CHANGE® | Privacy
This site was built to minimise environmental impact through low-carbon design principles. Learn more.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.
We live on the unceded stolen lands of the Wurundjeri Woi Wurrung people of the Kulin nation. We recognise their continuing connection to culture, land, waters and community, and pay respects to Elders past and present. There cannot be climate justice without Indigenous justice. Always was, always will be, Aboriginal land.