MEK
Reducing Website Carbon Emissions
Reducing Website Carbon Emissions
Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. With the average website producing 1.76g of CO2 per page view, global data centre electricity consumption is expected to more than double by 2030.
Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. With the average website producing 1.76g of CO2 per page view, global data centre electricity consumption is expected to more than double by 2030.
Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. With the average website producing 1.76g of CO2 per page view, global data centre electricity consumption is expected to more than double by 2030.
CONTEXT
CONTEXT
After learning that servers are powered by fossil fuels, we set out
to reduce our site's carbon emissions and energy usage. This led to an R&D project that involved a rigorous asset and digital audit, carbon and energy measurements, code updates, A/B testing, and a complete site rebuild.
After learning that servers are powered by fossil fuels, we set out
to reduce our site's carbon emissions and energy usage. This led to an R&D project that involved a rigorous asset and digital audit, carbon and energy measurements, code updates, A/B testing, and a complete site rebuild.
APPROACH
APPROACH
We documented our process and findings in a an industry-first
case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.
We documented our process and findings in a an industry-first
case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.
WE REDUCED OUR SITE'S CARBON EMISSIONS BY 67%
We reduced our site's carbon emissions by 67%
“MEK’s research played an important role in redefining our understanding of environmentally conscious design principles for the digital space. As we took on the challenge of crafting a brand for a non-profit client focused on combating climate change, the insights we discovered within MEK’s research provided a solid foundation for our exploration, prompting us to dig deeper into our own creative process. Thank you MEK team.”
“MEK’s research played an important role in redefining our understanding of environmentally conscious design principles for the digital space. As we took on the challenge of crafting a brand for a non-profit client focused on combating climate change, the insights we discovered within MEK’s research provided a solid foundation for our exploration, prompting us to dig deeper into our own creative process. Thank you MEK team.”
NANCY BUGEJA, CEO, HM GROUP
NANCY BUGEJA, CEO, HM GROUP
“MEK’s case study on their own digital impact was refreshing. They’re the first studio I’ve seen that expressed a conscious and public redesign that considered its energy consumption. What was once totally ignored or considered a design constraint is now being celebrated as an opportunity to do better — energising me to do the same.”
“MEK’s case study on their own digital impact was refreshing. They’re the first studio I’ve seen that expressed a conscious and public redesign that considered its energy consumption. What was once totally ignored or considered a design constraint is now being celebrated as an opportunity to do better — energising me to do the same.”
CALEB WISE, FOUNDER, ELLIOTT SYSTEMS
CALEB WISE, FOUNDER, ELLIOTT SYSTEMS
Scope
Digital Strategy
Digital Design
Sustainable Web Design
Reporting
Sectors
Environment
• Sustainable Design
Technology
• Digital Decarbonisation
• Digital Infrastructure
Culture
• Design Systems
• Behaviour Change
UNSDGs
