Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. In fact, if the internet was a country it would be the world’s fourth largest polluter. 

Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. In fact, if the internet was a country it would be the world’s fourth largest polluter. 

Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. In fact, if the internet was a country it would be the world’s fourth largest polluter. 

Every website on the internet is hosted on a server, and most of the world’s servers are powered by fossil fuels. In fact, if the internet was a country it would be the world’s fourth largest polluter. 

Reducing Website Carbon Emissions

Reducing Website Carbon Emissions

Reducing Website Carbon Emissions

CLIENT
MEK (Studio Project)

SECTORS
Environment
– Sustainable Digital Impact

Technology
– Digital Infrastructure

Innovation
– Digital Decarbonisation

Culture
– Design Systems
– Behaviour Change

CLIENT
MEK (Studio Project)

SECTORS
Environment
– Sustainable Digital Impact

Technology
– Digital Infrastructure

Innovation
– Digital Decarbonisation

Culture
– Design Systems
– Behaviour Change

SCOPE
Digital Strategy
Digital Design
Sustainable Web Design

AWARD
Finalist, Digital Design
Victorian Premier’s Design Awards

SCOPE
Digital Strategy
Digital Design
Sustainable Web Design

AWARD
Finalist, Digital Design
Victorian Premier’s Design Awards

PRESS
Design Declares
The Brand Identity

SCOPE
Digital Strategy
Digital Design
Sustainable Web Design

AWARD
Finalist, Digital Design
Victorian Premier’s Design Awards

PRESS
Design Declares
The Brand Identity

SCOPE
Digital Strategy
Digital Design
Sustainable Web Design

AWARD
Finalist, Digital Design
Victorian Premier’s Design Awards

PRESS
Design Declares
The Brand Identity


UNSDGs

UNSDGs

UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production
UNSDG 12 responsible consumption and production
abstract of internet cable
abstract of internet cable

CHALLENGE
After learning that servers are powered by fossil fuels, we set out to redesign our website to reduce its carbon emissions and energy usage. This led to a R&D project that involved a rigourous asset and digital audit, carbon and energy measurements, code update, A/B testing, and a complete site rebuild.

CHALLENGE
After learning that servers are powered by fossil fuels, we set out to redesign our website to reduce its carbon emissions and energy usage. This led to a R&D project that involved a rigourous asset and digital audit, carbon and energy measurements, code update, A/B testing, and a complete site rebuild.


CHALLENGE

After learning that servers are powered by fossil fuels, we set out to redesign our website to reduce its carbon emissions and energy usage. This led to a R&D project that involved a rigourous asset and digital audit, carbon and energy measurements, code update, A/B testing, and a complete site rebuild.


woman on a laptop
woman on a laptop


APPROACH
We documented our process and findings in a an industry-first case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.


APPROACH
We documented our process and findings in a an industry-first case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.

APPROACH
We documented our process and findings in a an industry-first case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.


APPROACH

We documented our process and findings in a an industry-first case study, to help fellow designers, studios and agencies create low emission websites for themselves and as a new service for clients looking to reduce their impact, and to help businesses transition to sustainable digital practices.



Overall we reduced our carbon emissions by 67%.

Overall we reduced our carbon emissions by 67%.


Overall we reduced our carbon emissions by 67%.

Overall we reduced our carbon emissions by 67%.

“MEK’s research played an important role in redefining our understanding of environmentally conscious design principles for the digital space. As we took on the challenge of crafting a brand for a non-profit client focused on combating climate change, the insights we discovered within MEK’s research provided a solid foundation for our exploration, prompting us to dig deeper into our own creative process. Thank you MEK team.”

NANCY BUGEJA, CEO, HM GROUP

“MEK’s case study on their own digital impact was refreshing. They’re the first studio I’ve seen that expressed a conscious and public redesign that considered its energy consumption. What was once totally ignored or considered a design constraint is now being celebrated as an opportunity to do better — energising me to do the same.”

CALEB WISE, FOUNDER, ELLIOTT SYSTEMS